Normalized claim
Global campaign creation timeline: 99% decrease
"Before AI, orchestrating this complicated workflow took us months to do. We’re talking weeks now,"
GCPEvidence: Medium50/100
Mars — Gemini Enterprise Agent Platform for agentic campaign creation and workforce automation
Use case typeGenerative AI transformationUpdated 4 days ago
Mars, Inc. is a global $65 billion family-owned consumer goods company with a highly federated operating model and fragmented legacy systems. The company partnered with Google Cloud to adopt Gemini Enterprise as a primary AI operating system and migrated One Demand AI to Gemini Enterprise Agent Platform to provide governed access to specialized agents across business units. Brand teams use campaign brief agents to synthesize brand intelligence and market research into approved briefs, and Mars is launching additional agents for trend identification and ecommerce recommendations.
- Organization
- Mars
- Industry
- Consumer & Food
- Location
- United States
- Published
- July 2026
Reported outcomes
62,000 count
associates enabled with agentic capabilitiesOther quantified impact
−99%global campaign creation timeline
Strategic outcomes
Speed & agilityAccelerated brand campaign productionRisk & complianceCentralized secure agent controlEmployee experienceExpanded AI access to the workforce
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Associates enabled with agentic capabilities: 62,000 count increase
"Empowering 62,000+ associates with agentic capabilities"
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Mars
- Provider
- GCP
- Maturity
- Unknown
- Linked source
- Google Cloud Customer Stories
No explicit deployment-stage evidence found.
Customer identity supportedSource describes one deploymentMaturity evidence evaluated
Primary read
Use case focus
Showing 3 of 3
- 1Generative AI transformation
- 2Marketing analytics
- 3Workflow automation
- Deploy AI across a decentralized organization with fragmented legacy systems and manual, multi-step business processes.
- Provide secure, governable access to specialized AI agents for different business units.
- Speed up campaign creation and other time-consuming workflows.
- Adopted Gemini Enterprise as the primary AI operating system.
- Migrated One Demand AI to Gemini Enterprise Agent Platform as a unified front door for associates and a hub-and-spoke agent architecture.
- Used campaign brief agents to synthesize market research and trends into briefs grounded in Mars brand guidelines.
- Governed deployments with Agent Registry and Observability.
- Reduced global campaign creation timelines from months to days.
- Enabled 62,000+ associates with agentic capabilities.
- Improved workflow pace and accelerated turnaround for marketing briefs.
Architecture
Mars partnered with Google Cloud to make Gemini Enterprise its primary AI operating system and migrated One Demand AI to Gemini Enterprise Agent Platform. The deployment uses a hub-and-spoke model with a unified front door for associates, specialized campaign brief agents, additional innovation and ecommerce agents, and centralized control through Agent Registry and Agent Observability.
Sources & evidence1
Evidence: Medium50/100Evidence strength
- Customer explicitly identified
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: Jul 24, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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