What challenges did Picsart face before AI implementation?

Automating photo and video editing from short user prompts into near-real-time multimodal outputs. Scaling massive spikes in media-processing demand while keeping infrastructure costs under control. Managing complex media workloads and interoperability across multiple AI tools and services.

What was the impact of the AI solution?

The platform integrated over 120 AI models. Picsart supports more than 2.5 billion installs worldwide. The company reported that 90% of users discover the platform through brand trust, viral sharing, and word of mouth. The architecture enabled rapid scaling and near-real-time automated editing while controlling costs with on-demand GPU autoscaling.

Source

GCPEvidence: Medium50/100

Picsart uses Gemini Enterprise Agent Platform to automate multimodal photo/video creation and editing at massive scale

Use case typeContent generationUpdated Jul 18, 2026

Picsart is a creative content platform that uses Google Cloud and Gemini Enterprise Agent Platform to automate multimodal photo and video creation and editing. The implementation transforms short user prompts into near-real-time outputs, scales media workloads, and helps control infrastructure costs through on-demand GPU autoscaling. Picsart also built a modular Picsart Flow pipeline that connects image generators, video processors, dubbing tools, and music creators into an automated asset workflow.

Organization: Picsart
Industry: Consumer & Food
Location: Armenia
Published: July 2026

Reported outcomes

2,500,000,000 installs

global installsOther quantified impact

120 countAI models integrated+90%organic discovery share

Strategic outcomes

Speed & agilityEnabled near-real-time automated editing at viral scaleCost efficiencyReduced infrastructure cost through on-demand GPU provisioningOther strategic outcomeExpanded into modular AI-powered multimodal creation flowsInnovation & cultureMoved toward an agentic creator workflow

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

AI models integrated: 120 count increase

Google Cloud Customer StoriesJul 18, 2026Customer storyExplicit claimMedium evidence strength

“Picsart has seamlessly integrated over 120 unique AI models into its platform.”

Normalized claim

Global installs: 2,500,000,000 installs increase

Google Cloud Customer StoriesJul 18, 2026Customer storyExplicit claimMedium evidence strength

“Today, Picsart has scaled into a creative content powerhouse, boasting over 2.5 billion installs worldwide.”

Normalized claim

Organic discovery share: 90% increase

Google Cloud Customer StoriesJul 18, 2026Customer storyExplicit claimMedium evidence strength

“90% of its users discover the platform strictly through brand trust, viral content sharing, and word-of-mouth recommendations.”

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Picsart
Provider: GCP
Maturity: Unknown
Linked source: Google Cloud Customer Stories

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 3

1Content generation
2Workflow orchestration
3Multimodal analytics

Automating photo and video editing from short user prompts into near-real-time multimodal outputs.
Scaling massive spikes in media-processing demand while keeping infrastructure costs under control.
Managing complex media workloads and interoperability across multiple AI tools and services.

Picsart migrated its core environment to Google Cloud and used Google Cloud Storage for media storage.
The team ran infrastructure on Google Kubernetes Engine and built custom GPU autoscaling to provision compute on demand.
Picsart used Gemini Enterprise Agent Platform with Gemini reasoning models, Gemini Flash, Nano Banana, and Veo to rephrase prompts, generate cartoon-style frames, and create videos.
The company built Picsart Flow as a modular automated pipeline connecting image generation, video processing, dubbing, and music creation nodes.
Picsart also began testing Gemini Omni for prompt-based video editing and VFX.

Technologies

Gemini Enterprise Agent Platform Gemini Gemini Flash Nano Banana Veo Google Cloud Storage Google Kubernetes Engine TPUs

The platform integrated over 120 AI models.
Picsart supports more than 2.5 billion installs worldwide.
The company reported that 90% of users discover the platform through brand trust, viral sharing, and word of mouth.
The architecture enabled rapid scaling and near-real-time automated editing while controlling costs with on-demand GPU autoscaling.

Architecture

Picsart runs its media platform on Google Cloud Storage and Google Kubernetes Engine, with custom GPU autoscaling for on-demand capacity. Gemini Enterprise Agent Platform powers backend agent chains that rephrase prompts and orchestrate Gemini, Nano Banana, and Veo for automated multimodal photo/video creation. Picsart Flow provides a modular pipeline that links image generators, video processors, dubbing tools, and music creation nodes.

Sources & evidence1

Evidence: Medium50/100Evidence strength