Alibaba

Milano Cortina 2026 (IOC & organizing committee): Qwen-powered intelligent chatbot and AI systems on Alibaba Cloud

Use case typeOperations optimizationUpdated Feb 27, 2026

The International Olympic Committee and the Milano Cortina 2026 organizing committee used Alibaba Cloud and Qwen models to support energy monitoring, transportation operations, broadcasting, and AI-assisted fan and staff experiences during the Winter Games. The deployment included an intelligent chatbot for energy insights, workflow automation for energy issues, cloud video production and replay systems, and Qwen-powered assistants for multilingual search and engagement.

Organization
International Olympic Committee
Industry
Public Sector
Location
Italy
Published
February 2026

Reported outcomes

80,000 people

stakeholders mobilized by transportation management systemOther quantified impact

4,198 highlightsvideo highlights delivered to media rights holders391 sessionscompetition sessions processed by automatic media description8,000 exchangespin exchanges facilitated442 feedsbroadcast feeds distributed

Strategic outcomes

Sustainability & ESGReal-time monitoring of energy consumption and carbon emissionsCost efficiencyEnergy issue workflows were digitized for faster resolutionEmployee experienceStaff gained natural-language access to historical and real-time electricity insightsCustomer experience & trustMultilingual fan interactions and intelligent content search were enabledInnovation & cultureFirst use of LLM technology in Olympic history

Primary read

Use case focus

Showing 3 of 3

  • 1Operations optimization
  • 2Conversational assistants
  • 3Workflow automation
  • The Games needed better operational intelligence for energy consumption, carbon monitoring, transportation, and media operations across a wide geographic area.
  • Organizers also wanted to improve fan engagement, staff access to historical and real-time information, and Olympic ecosystem workflows.
  • Deployed Alibaba Cloud systems including Qwen-powered chatbots and assistants, an energy data management system, energy issue tracking workflows, Transportation Management System, Apsara Video-based broadcasting, and real-time replay and media description services.
  • Used voice and gesture-enabled AI in the pin trading station and natural-language access in the NOC AI Assistant and Olympic AI Assistant.
Technologies
QwenAlibaba CloudApsara VideoReal-Time 360º ReplayOBS Live Cloud PlatformSports AI PlatformNOC AI AssistantOlympic AI Assistant
  • Transportation Management System mobilized over 80,000 Olympic stakeholders.
  • Media Rights Holders had access to 4,198 video highlights.
  • AMD processed livestream signals of 391 competition sessions.
  • Intelligent Pin Trading Station facilitated over 8,000 pin exchanges.
Architecture

Alibaba Cloud deployed a suite of systems for Milano Cortina 2026, including Qwen-powered intelligent chatbots for energy and staff queries, an energy data management system, energy issue tracking workflows, a Transportation Management System, Apsara Video-based cloud broadcasting, Real-Time 360º Replay, and multiple AI assistants for multilingual search and Olympic operations. The article also describes a voice- and gesture-enabled intelligent pin trading station powered by Qwen.

Sources & evidence1
Groundedness: 5/5Type: Press ReleasePublished: Feb 27, 2026Publisher: Alibaba CloudEvidence: VendorConfidence: Medium
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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