What challenges did TELUS face before AI implementation?

Adopt generative AI across a large global workforce while maintaining privacy, control, and customer trust. Avoid model-vendor lock-in while supporting many tasks and workflows at scale.

What was the impact of the AI solution?

47 large-scale gen AI products driving over $90 million in benefits to date. 500,000+ hours in time savings, with 40 minutes saved per AI interaction. Product development and shipping code 30% faster. 13,000+ custom AI solutions created.

Rank#244of 3,539

Source

GCPEvidence: Medium50/100

TELUS Fuel iX built on Vertex AI to deploy thousands of custom generative AI solutions

Use case typeGenerative AI transformationUpdated 2 days ago

TELUS built Fuel iX, a secure generative AI platform on Google Cloud that lets employees choose from 40+ AI models, with 90% of model traffic running through Vertex AI. Fuel iX is embedded into tools like Google Chat and Slack, powers a customer support tool, and supports parallel and multi-tool calling with Claude and Gemini. TELUS reports 47 large-scale gen AI products, 13,000+ custom AI solutions, 500,000+ hours saved, and 30% faster code shipping.

Organization: TELUS
Industry: Tech & Comms
Location: Canada
Published: August 2026

Reported outcomes

Product development speed: +30%

Time & speed

Benefits: More than 90 million USDTime savings: 500,000 hoursTime saved per AI interaction: 40 minutesCustom AI solutions: 13,000 countGen AI products: More than 47 count

Strategic outcomes

Other strategic outcomeExpanded enterprise-wide AI accessCustomer experience & trustPrivacy-by-design support for customer use casesRisk & complianceCertified customer support tool

Catalog median for time & speed deployments: +59% across 144 reported metrics. Compare benchmarks →

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Benefits: 90 million USD increase

Google Cloud Customer StoryAug 1, 2026Customer storyExplicit claimMedium evidence strength

47 large-scale gen AI products driving over$90 million in benefits to date

Normalized claim

Time savings: 500,000 hours increase

Google Cloud Customer StoryAug 1, 2026Customer storyExplicit claimMedium evidence strength

Delivering 500,000+ hours in time savings

Normalized claim

Time saved per AI interaction: 40 minutes increase

Google Cloud Customer StoryAug 1, 2026Customer storyExplicit claimMedium evidence strength

with 40 minutes saved per AI interaction

Normalized claim

Product development speed: 30% increase

Google Cloud Customer StoryAug 1, 2026Customer storyExplicit claimMedium evidence strength

Accelerating product development and shipping code 30% faster using AI

Normalized claim

Custom AI solutions: 13,000 count increase

Google Cloud Customer StoryAug 1, 2026Customer storyExplicit claimMedium evidence strength

13,000+ custom AI solutions created

Normalized claim

Gen AI products: 47 count increase

Google Cloud Customer StoryAug 1, 2026Customer storyExplicit claimMedium evidence strength

47 large-scale gen AI products driving over$90 million in benefits to date

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: TELUS
Provider: GCP
Maturity: Unknown
Linked source: Google Cloud Customer Story

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 4

1Generative AI transformation
2Employee productivity
3Customer support automation

Adopt generative AI across a large global workforce while maintaining privacy, control, and customer trust.
Avoid model-vendor lock-in while supporting many tasks and workflows at scale.

TELUS built Fuel iX as a proprietary in-house gateway for curated AI models and enterprise-grade security and governance.
The platform uses Vertex AI Model Garden, Gemini models, Anthropic's Claude, and integration into Google Chat and Slack.
It supports tool calling, parallel and multi-tool calling, and customer support use cases.

Technologies

Vertex AI Gemini Anthropic Claude 3 Vertex AI Model Garden Google Chat Slack

47 large-scale gen AI products driving over $90 million in benefits to date.
500,000+ hours in time savings, with 40 minutes saved per AI interaction.
Product development and shipping code 30% faster.
13,000+ custom AI solutions created.

Architecture

TELUS built its proprietary Fuel iX platform on Google Cloud as a secure gateway to curated AI models. The platform routes most traffic through Vertex AI, uses Vertex AI Model Garden, and integrates models such as Gemini and Anthropic Claude. Fuel iX is embedded into Google Chat and Slack and supports tool calling, parallel and multi-tool calling, and customer support workflows with enterprise-grade security and governance.

Sources & evidence1

Evidence: Medium50/100Evidence strength