What challenges did Mintel face before AI implementation?

Fragmented tools made information harder to access and increased data leakage and security risk. Multiple unmanaged or redundant solutions created complexity and procurement overhead.

What was the impact of the AI solution?

Reduced procurement costs and complexity. Improved collaboration and productivity. Strengthened security posture and visibility over data access. Early Copilot use showed promise for broader operational transformation.

Rank#1,168of 3,449

Source

MicrosoftProductionEvidence: Medium55/100

Mintel: Microsoft 365 Copilot rollout to unlock secure information across a unified workspace

Use case typeEmployee productivityUpdated 3 days ago

Mintel had a fragmented vendor landscape with overlapping security, productivity and communication tools, which made information harder to access and increased complexity. The organization adopted Microsoft 365 E5 to consolidate productivity, security, communication and data analytics under one secure platform. Mintel began a phased rollout of Microsoft 365 Copilot, starting with a trial group, to improve access to information and support smarter work.

Organization: Mintel
Industry: Professional Services
Location: United Kingdom
Published: July 2026

Reported outcomes

Strategic outcomes

Cost efficiencyReduced procurement costs and complexityEcosystem & partnershipsImproved collaboration and productivityRisk & complianceStrengthened security posture and data control

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Mintel
Provider: Microsoft
Maturity: Production
Linked source: Microsoft Customer Story

Rolled out Microsoft 365 Copilot in phases, starting with a trial group, and used a Train-the-Trainer adoption model with internal advocates

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

1Employee productivity
2Productivity platform
3Collaboration assistants

Fragmented tools made information harder to access and increased data leakage and security risk.
Multiple unmanaged or redundant solutions created complexity and procurement overhead.

Consolidated tools under Microsoft 365 E5.
Used Microsoft Defender for Endpoint, Intune zero-touch deployment and Microsoft Purview controls for device management, data loss prevention, sensitivity labels, eDiscovery and compliance.
Rolled out Microsoft 365 Copilot in phases, starting with a trial group, and used a Train-the-Trainer adoption model with internal advocates.

Technologies

Microsoft 365 Microsoft 365 Copilot Microsoft Defender for Endpoint Intune Microsoft Purview

Reduced procurement costs and complexity.
Improved collaboration and productivity.
Strengthened security posture and visibility over data access.
Early Copilot use showed promise for broader operational transformation.

Architecture

Mintel consolidated multiple productivity, security and communication tools onto Microsoft 365 E5, used Microsoft Defender for Endpoint and Intune to manage and secure endpoints, applied Microsoft Purview for data governance and compliance, and phased in Microsoft 365 Copilot with a trial group supported by a Train-the-Trainer change approach.

Sources & evidence1

Evidence: Medium55/100Evidence strength