What challenges did Axis My India face before AI implementation?

Bridge the digital divide for rural and urban citizens by improving awareness of and access to government social welfare programs. Help citizens assess eligibility and register for a flagship public health insurance initiative.

What was the impact of the AI solution?

In a five-village pilot, enrollments in the insurance initiative increased from 1,532 to 3,068. The project was then rolled out to other states in India. The broader platform is designed to scale toward 1 million users.

Source

GCPProductionEvidence: Medium65/100

Axis My India: Generative AI multilingual super-app on Vertex AI (public health insurance awareness for NHA)

Use case typeCitizen service managementUpdated Jun 13, 2026

Axis My India built a multilingual super-app for Android and iOS on Google Cloud to help bridge the digital divide and improve access to government social welfare programs in India. The app uses Vertex AI for generative AI experiences plus Cloud Translation API, Speech-to-Text, Text-to-Speech, and Natural Language API to support voice-driven and multilingual workflows for citizens with varying literacy levels. In a pilot with the National Health Authority, the platform raised awareness, assessed eligibility, and guided registration for a public health insurance initiative.

Organization: Axis My India
Industry: Public Sector
Location: India
Published: June 2026

Reported outcomes

1.5-3.1 people

enrollmentsOther quantified impact

1.5-3.1 peopleenrollment growth

Strategic outcomes

Market & geographic expansionRolled out to other Indian statesScale & capacityBuilt for large-scale citizen useNew product / capabilityLaunched multilingual citizen super-appCustomer experience & trustImproved access to public insurance registration

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Enrollments: 1.5-3.1 people increase

Google Cloud Customer StoriesJun 6, 2026Customer storyExplicit claimMedium evidence strength

enrollments in the insurance initiative increased from 1,532 to 3,068 people

Normalized claim

Enrollment growth: 1.5-3.1 people increase

Google Cloud Customer StoriesJun 6, 2026Customer storyExplicit claimMedium evidence strength

enrollments in the insurance initiative increased from 1,532 to 3,068 people

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Axis My India
Provider: GCP
Maturity: Production
Linked source: Google Cloud Customer Stories

Deployed the app on Google Kubernetes Engine with AlloyDB for PostgreSQL, Cloud Armor, Cloud Load Balancing, Cloud Storage, Firebase, Pub/Sub, and other Google Cloud services

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 4

1Citizen service delivery
2Multilingual assistant
3Eligibility screening

Bridge the digital divide for rural and urban citizens by improving awareness of and access to government social welfare programs.
Help citizens assess eligibility and register for a flagship public health insurance initiative.

Built a multilingual Android and iOS super-app using Google Cloud AI and infrastructure services.
Used Vertex AI to power generative AI experiences within the app and platform.
Added voice and language workflows with Speech-to-Text AI, Text-to-Speech AI, Cloud Translation API, and Natural Language API.
Deployed the app on Google Kubernetes Engine with AlloyDB for PostgreSQL, Cloud Armor, Cloud Load Balancing, Cloud Storage, Firebase, Pub/Sub, and other Google Cloud services.

Technologies

Vertex AI Cloud Translation API Speech-to-Text AI Text-to-Speech AI Cloud Natural Language API Google Kubernetes Engine AlloyDB for PostgreSQL Cloud Armor Cloud Load Balancing Cloud Storage Firebase Pub/Sub Places API

In a five-village pilot, enrollments in the insurance initiative increased from 1,532 to 3,068.
The project was then rolled out to other states in India.
The broader platform is designed to scale toward 1 million users.

Architecture

Axis My India worked with Niveus Solutions to build a multilingual Android/iOS super-app on Google Cloud. The solution runs on Google Kubernetes Engine with AlloyDB for PostgreSQL, Cloud Armor, Cloud Load Balancing, Cloud Storage, Firebase, Pub/Sub, and Places API, and uses Vertex AI along with Speech-to-Text AI, Text-to-Speech AI, Cloud Translation API, and Natural Language API to support generative AI and multilingual voice-based citizen workflows.

Sources & evidence1

Evidence: Medium65/100Evidence strength