What challenges did Synagie face before AI implementation?

Fragmented data systems created silos and limited collaboration. Order query latency increased as the business grew. Synagie needed a practical path to carbon neutrality and ESG certification.

What was the impact of the AI solution?

Data platform costs were reduced by more than 50% with the same performance. The migration completed in roughly a month. Energy Expert supported about 500 brands with low-carbon product categorization and carbon footprint calculation/certification.

Source

AlibabaProductionEvidence: Medium65/100

Synagie improves ESG/carbon accounting platform using Alibaba Cloud AnalyticDB for PostgreSQL and Energy Expert (Green Retail)

Use case typeData platform modernizationUpdated 1 day ago

Synagie, a Singapore e-commerce platform, wanted to improve ESG efforts and achieve carbon neutrality while addressing fragmented data systems and high latency in order queries. The company used Alibaba Cloud AnalyticDB for PostgreSQL to build a unified data lakehouse and Alibaba Cloud Energy Expert to calculate emissions, provide optimization recommendations, and support carbon-neutral certification for orders. The platform reduced duplicated data and improved cross-department collaboration, while also supporting low-carbon product categorization and carbon footprint accounting for brand customers.

Organization: Synagie
Industry: Retail
Location: Singapore
Published: July 2026

Reported outcomes

−50%

platform cost reductionCost savings

Strategic outcomes

Cost efficiencyReduced data platform costsSustainability & ESGEnabled carbon neutrality initiativesCost efficiencyEliminated data silos and duplication

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Platform cost reduction: 50% decrease

Alibaba Cloud CustomersJul 28, 2026Customer storyExplicit claimMedium evidence strength

"save data platform costs by more than 50% with the same performance"

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Synagie
Provider: Alibaba
Maturity: Production
Linked source: Alibaba Cloud Customers

Deployed Alibaba Cloud Energy Expert for carbon footprint modeling, calculations, accounting, certification, and optimization recommendations

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 2 of 2

1Data platform modernization
2Sustainability analytics

Fragmented data systems created silos and limited collaboration.
Order query latency increased as the business grew.
Synagie needed a practical path to carbon neutrality and ESG certification.

Implemented Alibaba Cloud AnalyticDB for PostgreSQL as a unified data lakehouse.
Used Alibaba Cloud DataWorks for ETL tasks and governance.
Deployed Alibaba Cloud Energy Expert for carbon footprint modeling, calculations, accounting, certification, and optimization recommendations.

Technologies

Alibaba Cloud AnalyticDB for PostgreSQL Alibaba Cloud DataWorks Alibaba Cloud Energy Expert

Data platform costs were reduced by more than 50% with the same performance.
The migration completed in roughly a month.
Energy Expert supported about 500 brands with low-carbon product categorization and carbon footprint calculation/certification.

Architecture

Synagie built a unified data lakehouse with Alibaba Cloud AnalyticDB for PostgreSQL and used Alibaba Cloud DataWorks for ETL and data governance. Alibaba Cloud Energy Expert was used for carbon footprint modeling, calculations, accounting, certifications, and optimization recommendations.

Sources & evidence1

Evidence: Medium65/100Evidence strength