Bridgestone centralizes data to advance mobility and sustainability

Bridgestone EMIA, a global leader in automotive manufacturing, is undergoing a digital transformation aimed at modernizing operations and enhancing sustainability. Central to this initiative is CAPPA, an end-to-end analytics data platform developed in collaboration with Microsoft. CAPPA enables the company to consolidate and analyze vast datasets, driving strategic planning, demand forecasting, supply chain optimization, and ESG reporting. The platform integrates Microsoft Azure Databricks, Azure Purview, and Azure Synapse Analytics to build a unified data lake and comprehensive governance. This digital transformation supports Bridgestone's ambition to evolve from a tire-centric manufacturer to a provider of sustainable mobility solutions, serving operations spanning 40 countries. The project directly impacts multiple areas: manufacturing efficiency, customer satisfaction, road safety, and energy optimization, while supporting Bridgestone's long-term goal to become a sustainable solutions company by 2050. With CAPPA, Bridgestone can anticipate demand, manage inventory, enable predictive maintenance, and contribute to urban mobility projects, including city road monitoring and fleet management. The data platform also allows for robust ESG reporting by providing real-time access to environmental metrics across its manufacturing footprint. Bridgestone's transformation is regarded as a model for large-scale, cross-region digitalization and sustainability initiatives in manufacturing.