What challenges did International Canoe Federation face before AI implementation?

Unite global paddling stakeholders behind ESG initiatives. Make sustainability actions measurable, actionable, and scalable across events. Track carbon emissions for events at scale and demonstrate where change is most needed.

What was the impact of the AI solution?

Enables data-driven, provable sustainability actions across ICF's global calendar. Establishes actionable carbon baselines for future event planning and stakeholder engagement. Supports more quantifiable, traceable, and optimized supply chain and life cycle management.

Source

AlibabaScaled productionEvidence: Medium55/100

International Canoe Federation (ICF): Using Alibaba Cloud Energy Expert to measure and act on carbon emissions for ESG/Paris 2024

Use case typeSustainability analyticsUpdated 4 days ago

The International Canoe Federation (ICF) is using Alibaba Cloud's AI-powered Energy Expert to quantify, analyze, and act on carbon emissions across events and stakeholders. At the 2024 Paris Olympic Games, Energy Expert will track emissions from venue construction, fan activity, and other event factors to build an event carbon baseline for future planning. ICF and Alibaba Cloud also plan an interactive sustainability app to encourage green actions and Alibaba Cloud's Supply Chain Green Certification to verify partner and product energy consumption.

Organization: International Canoe Federation
Industry: Other
Location: Switzerland
Published: July 2026

Reported outcomes

Strategic outcomes

Sustainability & ESGEstablished actionable carbon baselines for eventsSustainability & ESGEnabled data-driven, provable sustainability actionsCustomer experience & trustPlanned an interactive sustainability app for fans and athletesBetter decisions & insightImproved traceability of partner and product energy consumption

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: International Canoe Federation
Provider: Alibaba
Maturity: Scaled Production
Linked source: Alibaba Cloud Customers

Track carbon emissions for events at scale and demonstrate where change is most needed

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 2 of 2

1Sustainability analytics
2Workflow automation

Unite global paddling stakeholders behind ESG initiatives.
Make sustainability actions measurable, actionable, and scalable across events.
Track carbon emissions for events at scale and demonstrate where change is most needed.

Use Alibaba Cloud Energy Expert to analyze emission factor libraries and output data to form an event carbon baseline.
Use the baseline to guide and replicate sustainability improvements across the ICF calendar.
Create an app to engage fans, athletes, and media with green actions and organizer insights.
Use Supply Chain Green Certification to verify energy consumption across partners and products.

Technologies

Alibaba Cloud Energy Expert Alibaba Cloud Supply Chain Green Certification

Enables data-driven, provable sustainability actions across ICF's global calendar.
Establishes actionable carbon baselines for future event planning and stakeholder engagement.
Supports more quantifiable, traceable, and optimized supply chain and life cycle management.

Architecture

Alibaba Cloud Energy Expert analyzes emission factor libraries and outputs data to form an event carbon baseline. Alibaba Cloud and ICF also plan a sustainability app using Alibaba Cloud architecture, and Supply Chain Green Certification is used to verify partner and product energy consumption.

Sources & evidence1

Evidence: Medium55/100Evidence strength