What challenges did Carlsberg Group face before AI implementation?

Supply chain teams needed faster access to operational standards, compliance documentation, best practices, and training materials across many SharePoint libraries. A complete list of around 4,000 operational standards for a site had to be retrieved efficiently and without extraneous information.

What was the impact of the AI solution?

Tasks that previously took around 30 minutes can now be completed within seconds. The solution reduced time to query operational templates by about 99%. During testing it handled 200 queries from 10 testers with engagement above 90%. The planned launch targets over 10,000 ISC users.

Source

Microsoft

Carlsberg Global Brain AI assistant for supply chain knowledge

Use case typePlanning automationUpdated Jun 14, 2026

Carlsberg built Global Brain, an LLM knowledge assistant for supply chain teams to query operational standards, compliance documentation, best practices, and training materials in natural language. The solution uses Microsoft Copilot Studio, Power Platform, Azure AI, Azure OpenAI Service, and SharePoint to provide governed search and actionable answers across Integrated Supply Chain operations.

Organization: Carlsberg Group
Industry: Manufacturing
Location: Denmark
Published: June 2026

Reported outcomes

99%

time to query operational templates reductionTime & speed

99.9%manual search time per task200 queriestest queries handled90%tester engagement rate

Strategic outcomes

Cost efficiencyEnabled faster access to standards and training contentScale & capacityPrepared rollout for more than 10,000 supply chain usersRisk & complianceCreated a production-ready, compliant AI assistant

Primary read

Use case focus

Showing 1 of 1

1Planning automation

Supply chain teams needed faster access to operational standards, compliance documentation, best practices, and training materials across many SharePoint libraries.
A complete list of around 4,000 operational standards for a site had to be retrieved efficiently and without extraneous information.

Carlsberg partnered with Microsoft Unified to create Global Brain, a production-ready AI assistant for supply chain knowledge access.
Power Platform was used to configure the environment and Copilot Studio to create the AI assistant.
Azure AI and Azure OpenAI Service power natural language understanding and intelligent search over SharePoint content.
Users interact in natural language and provide feedback on answers.

Technologies

Copilot Studio Power Platform Azure OpenAI Azure AI SharePoint

Tasks that previously took around 30 minutes can now be completed within seconds.
The solution reduced time to query operational templates by about 99%.
During testing it handled 200 queries from 10 testers with engagement above 90%.
The planned launch targets over 10,000 ISC users.

Implementation partners1

Microsoft Unified

Sources & evidence1

Groundedness: 5/5Type: Customer StoryPublished: Jun 14, 2026Publisher: MicrosoftEvidence: PrimaryConfidence: High

Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

Explore related AI use cases

Customer evidence