Currys enhances retail experience and efficiency through AI transformation

Currys plc, a leading omnichannel retailer, partnered with Accenture and Microsoft to modernize its core technology infrastructure and harness AI for improved operations. The engagement included migrating Currys' nine data centers and over 2,000 servers to Microsoft Azure, enabling access to AI services such as Azure OpenAI Service. Personalized product information, smarter suggestions, and improved post-sales experiences were delivered to millions of customers both in-store and online. Employees benefit from faster access to information (product, delivery, add-on services), better equipping them for customer support and upselling. Integration of AI powers productivity gains across marketing, HR, finance, and legal teams, supporting innovation and future growth. The move to Azure also advances Currys' sustainability goals, reducing environmental impact and supporting net zero ambitions by 2040. With this collaboration, Currys positions itself at the forefront of digital transformation in retail, supported by experienced technology and consulting firms.