Normalized claim
Time: 30%
Accelerated time-to-market for new products by over 30%.
Korean Manufacturers Drive Operational Efficiency with Agentic AI
Use case typeEnergy optimizationUpdated Jun 13, 2026
Leading Korean firms such as LG Electronics, SK Innovation, Hanwha, and Hanwha Qcells have implemented agentic AI solutions built on Microsoft Azure to transform operations, boost collaboration, and accelerate R&D in manufacturing and energy sectors. LG Electronics' HS division developed the CHATDA platform powered by Azure OpenAI—classifying questions, generating code, and automating responses, leading to improved product quality and faster R&D cycles. SK Innovation deployed an Azure-based generative AI platform that automates document analysis, data processing, and reporting in refining and petrochemical operations, integrating Power Automate, Azure OpenAI, and Teams for efficient workflows. Hanwha rolled out Copilot Studio-based departmental AI agents, automating management reporting and compliance processes and evolving these into autonomous multi-agent systems. Hanwha Qcells integrated AI and IoT solutions using Azure AI, Power Platform, and Fabric for real-time energy optimization and grid service predictions, realizing energy cost and carbon emissions reductions. Across these cases, adoption of Microsoft 365 Copilot and Power Platform fostered collaboration, workforce upskilling, and a culture of AI innovation.
- Organization
- LG Electronics
- Industry
- Manufacturing
- Location
- South Korea
- Published
- September 2025
Reported outcomes
30%
timeTime & speed
Strategic outcomes
New product / capabilityAccelerated R&D cycles for productsSpeed & agilityImproved operational workflow automationRisk & complianceAutomated compliance and management workflowsSustainability & ESGReduced energy costs and carbon emissions
Why do we believe this?Outcome claims, sources, and evidence checks
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- LG Electronics, SK Innovation, Hanwha, Hanwha Qcells
- Provider
- Microsoft
- Maturity
- Production
- Linked source
- news.microsoft.com
SK Innovation deployed an Azure-based generative AI platform that automates document analysis, data processing, and reporting in refining and petrochemical operations, integrating Power Automate, Azure OpenAI, and Teams for efficient workflows
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 3
- 1Agentic AI for Manufacturing Process Optimization
- 2Autonomous Multi-Agent Systems in Industrial Automation
- 3AI-Driven Real-Time Energy Management
- Improving quality, speed, and efficiency in manufacturing and energy operations.
- Automating repetitive document and data processing tasks.
- Accelerating R&D for home appliances and energy products.
- Optimizing real-time energy management and operational costs.
- Enabling collaboration and knowledge transfer across business functions.
- Developed enterprise agentic AI platforms (e.g., LG CHATDA on Azure OpenAI) for data-driven process automation.
- Deployed document analysis and workflow automation using generative AI and Power Platform in manufacturing/energy workflows.
- Implemented Copilot Studio-based departmental agents for automating management and compliance workflows (Hanwha).
- Adopted real-time energy optimization using Azure AI, IoT, and Azure Fabric (Hanwha Qcells).
- Reduced repetitive workloads and manual tasks.
- Accelerated time-to-market for new products by over 30%.
- Enhanced manufacturing quality and operational efficiency.
- Lowered energy costs and carbon emissions through AI-driven optimization.
- Boosted productivity and collaboration with AI-powered tools.
Architecture
LG Electronics' CHATDA platform (Azure OpenAI) analyzes big data, classifies questions, and automates responses. SK Innovation’s generative AI platform streamlines document/search/reporting, integrated with Power Automate and Teams. Hanwha deploys Copilot Studio agents, automating core processes evolving into an autonomous agent ecosystem. Hanwha Qcells leverages Azure AI/IoT for energy optimization and grid forecasting, integrating Power Platform and Fabric for unified operational intelligence.
Sources & evidence1
Evidence: Medium65/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Independent source available
- Quantified outcome available
- Technical implementation details available
Type: News ArticlePublished: Sep 25, 2025Publisher: news.microsoft.comEvidence: SecondaryConfidence: Low
AI-generated summary. Verify important details with the linked sources before relying on this case.
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