MicrosoftScaled productionEvidence: Medium50/100

Kraft Heinz Uses Microsoft-Partnered Generative AI for Creative Content Innovation

Use case typeRAG infrastructureUpdated Jun 13, 2026

Kraft Heinz modernized its internal design processes by leveraging generative AI to scale content creation and personalization while maintaining brand consistency and data security.

Organization: Kraft Heinz
Industry: Consumer & Food
Location: United States
Published: May 2025

Reported outcomes

Strategic outcomes

New product / capabilityBuilt on-demand creative content generation engineSpeed & agilityAccelerated design timelines dramaticallyCustomer experience & trustEnabled personalized creative content at scaleRisk & complianceMaintained brand consistency and data security

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Kraft Heinz
Provider: Microsoft
Maturity: Scaled Production
Linked source: Forrester

Design timelines were reduced from weeks to hours, enabling flexible and personalized creative content at scale

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 2 of 2

1Generative AI
2RAG

The company needed to accelerate content creation and personalization, reduce costs and time-to-market for product concepts, while ensuring brand consistency and data security.

Kraft Heinz developed a custom retrieval-augmented generation (RAG) engine called TasteMaker in partnership with Apply Digital and leveraging Google Vertex AI. This AI-powered engine accelerates creative content production by generating new assets, versioning images, videos, and motion creative on demand with strict brand control.

Technologies

Retrieval-Augmented Generation (RAG)

Design timelines were reduced from weeks to hours, enabling flexible and personalized creative content at scale. The company experienced a mindset shift towards AI adoption in creativity and innovation.

Sources & evidence2

Evidence: Medium50/100Evidence strength