What challenges did Michelin face before AI implementation?

Managing mergers and acquisitions efficiently with suitable ERP systems for SMBs. Traditional ERP systems were too complex and costly for smaller acquired businesses. Ensuring new acquisitions' IT systems met Michelin's standards and sustainability commitments.

What was the impact of the AI solution?

Over 200 applications deployed worldwide, spanning 121 manufacturing sites. New commercial agencies rapidly exceeded sales plans shortly after ERP deployment. Improved user experience and operational efficiency with integrated Microsoft services. Foundation established for future AI-based enhancements to business operations.

Rank#3,099of 3,449

Source

MicrosoftProductionEvidence: Medium55/100

Michelin uses Microsoft Dynamics 365 Business Central with AI to drive manufacturing innovation

Use case typeBusiness process automationUpdated Jun 13, 2026

Michelin adopted Microsoft Dynamics 365 Business Central as a cloud-based ERP system tailored for SMBs within its acquired companies to align IT with its growth and sustainability goals. The ERP solution simplified deployment and maintenance compared to Michelin's complex corporate ERP, fitting smaller companies' budgets and needs. The deployment integrated seamlessly with Microsoft 365 productivity apps and allowed rapid onboarding and global financial coordination. With over 200 applications across 121 manufacturing sites, Michelin achieved efficiency gains and faster implementations. Michelin is also exploring AI integration to further enhance operational efficiency and data analytics.

Organization: Michelin
Industry: Manufacturing
Location: France
Published: May 2026

Reported outcomes

Strategic outcomes

New product / capabilityAdopted cloud-based ERP for acquired SMBsScale & capacityDeployed ERP across global manufacturing sitesCustomer experience & trustImproved user experience and operational efficiencyInnovation & cultureEstablished foundation for future AI enhancements

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Michelin
Provider: Microsoft
Maturity: Production
Linked source: Microsoft Customer Stories

Michelin is also exploring AI integration to further enhance operational efficiency and data analytics

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 2 of 2

1ERP Implementation
2Digital Transformation

Managing mergers and acquisitions efficiently with suitable ERP systems for SMBs.
Traditional ERP systems were too complex and costly for smaller acquired businesses.
Ensuring new acquisitions' IT systems met Michelin's standards and sustainability commitments.

Deployment of Microsoft Dynamics 365 Business Central as a cloud-first, scalable SaaS ERP solution.
Integration with Microsoft 365 apps and Microsoft Power Platform for productivity and security.
Collaboration with COSMO CONSULT, a Microsoft Solutions partner, to localize and deploy Business Central effectively.
Use of Power BI for data analytics and reporting in the ERP environment.

Technologies

Dynamics 365 Microsoft 365 Microsoft Power Platform AI

Over 200 applications deployed worldwide, spanning 121 manufacturing sites.
New commercial agencies rapidly exceeded sales plans shortly after ERP deployment.
Improved user experience and operational efficiency with integrated Microsoft services.
Foundation established for future AI-based enhancements to business operations.

Architecture

Cloud-based ERP deployment with Dynamics 365 Business Central integrated with Microsoft 365 productivity apps and Power Platform; data analytics via Power BI; collaboration with COSMO CONSULT partner.

Sources & evidence1

Evidence: Medium55/100Evidence strength