MicrosoftExpandedProductionEvidence: Medium50/100

Omnicom harmonizes global automation with unified low-code platform

Use case typeWorkflow orchestrationUpdated Jun 13, 2026

Omnicom, a major advertising and marketing services conglomerate, undertook a significant digital transformation to unify and scale automation across its global network of agencies. Facing disparate automation solutions and the need for rapid, enterprise-wide automation growth, Omnicom collaborated with EY to establish a Center of Excellence and adopt Microsoft Power Platform—including Power Automate, Power Apps, Power Virtual Agents, and Azure OpenAI services. The platform provided a unified approach to process automation, AI augmentation, and knowledge management. EY’s consulting role spanned governance setup, value assessment, solution rollout, and best practices benchmarking. Within six months, Omnicom expanded from 10 to over 100 automation use cases, creating an enterprise governance model that accelerated knowledge sharing and productivity. The initiative lowered manual workload, democratized automation via low-code/no-code tools, and leveraged generative AI for enterprise intelligence. The organization now focuses on high-value automation, impact measurement, and citizen development enablement. The automation journey was catalyzed by the COVID-19 pandemic, driving the strategic need for resilient operations. Through a combination of strategic consulting and cloud technology adoption, Omnicom successfully scaled digital transformation and is recognized as an automation leader in its sector.

Organization: Omnicom
Industry: Professional Services
Location: United States
Published: March 2025

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Omnicom
Provider: Microsoft
Maturity: Production
Linked source: ey.com

Disparate automation tools and siloed solutions across more than 1,000 agencies worldwide Need to rapidly increase efficiency and streamline operations for 80,000+ employees globally Knowledge trapped due to language barriers and isolated digital processes Dependency on human capital for manual business processes exposed by COVID-19 Difficulty scaling automation and measuring enterprise-level impact Partnered with EY to establish a Center of Excellence (COE) for automation and governance Deploye

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 4

1Enterprise-wide Automation Orchestration and Governance
2Low-Code Automation Deployment at Scale
3Generative AI Summarization for Knowledge Sharing

Partnered with EY to establish a Center of Excellence (COE) for automation and governance
Deployed Microsoft Power Platform (Power Automate, Power Apps, Power Virtual Agents) and Azure OpenAI
Developed a strategic intake process and orchestration app to systematize and track automation use cases
Leveraged generative AI to summarize and share knowledge across agencies and markets
Implemented robust value assessment and KPIs for all automation initiatives

Technologies

Microsoft Power Platform Power Automate Power Apps Power Virtual Agents Azure OpenAI

Established a governance model for sustainable, enterprise-wide automation

Architecture

Omnicom’s Center of Excellence, established with EY, orchestrates automation by leveraging Microsoft Power Platform. Power Automate handles process automation, Power Apps enables custom solutions, Power Virtual Agents provides conversational AI tools, and Azure OpenAI integrates generative AI for summarizing enterprise knowledge. An orchestration app built on Power Platform tracks all automation requests and progress, while KPIs and governance frameworks ensure scalable, high-impact deployments across a federated enterprise. The architecture enables both top-down and citizen-led automation, bridging IT and business teams globally.

Implementation partners1

Sources & evidence2

Evidence: Medium50/100Evidence strength