MicrosoftExpandedProductionEvidence: Medium55/100

Planted scales sustainable vegan meat production with efficient processes

Planted, a Swiss startup, produces vegan meat alternatives based on peas and prioritizes sustainability in all aspects of production. Having grown from a test facility at ETH Zurich to supplying over 3,000 retail locations in Switzerland, Germany, and Austria, Planted required scalable, secure IT infrastructure to support rapid expansion, transparency, and process optimization. Using Microsoft Dynamics 365 for end-to-end value chain management and Azure Cloud for data storage, integration, and analytics, Planted digitized core operations. The technical solution creates transparency, reduces waste, and enables informed, sustainable decisions across production, logistics, and sales. Backed by support from the Microsoft Startup Program and aligned sustainability goals with Microsoft, Planted continues to drive efficient processes and plans further growth into new markets like France. The data-driven approach supports efficient production, enhances data security, and maintains a competitive edge as the company builds toward international expansion.

Organization
Planted
Location
Switzerland
Published
April 2021

Reported outcomes

Strategic outcomes

Market & geographic expansionExpanded into retail markets across three countriesScale & capacityIncreased production capacity substantiallyCost efficiencyReduced waste in operationsBetter decisions & insightImproved transparency for data-driven decisions
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
Planted
Provider
Microsoft
Maturity
Production
Linked source
news.microsoft.com

Reduced waste and improved operational transparency

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

  • 1Data-Driven Sustainable Food Production
  • 2End-to-End Value Chain Digitization
  • 3Production and Sales Analytics on Cloud
  • Needed to support rapid, scalable growth while maintaining sustainability.
  • Required transparent, data-driven processes for decision-making and optimization.
  • Needed secure, scalable IT infrastructure for production, logistics, and sales data.
  • Sought to reduce waste and support eco-friendly operations.
  • Implemented Microsoft Dynamics 365 across the value chain: production, sales, and distribution.
  • Adopted Azure Cloud for secure data management, integration, and analytics.
  • Leveraged data-driven insights to enhance transparency and sustainability.
  • Received technical expertise and infrastructure support from Microsoft Startup Program.
Technologies
  • Enabled expansion to 3,000+ retail stores in Switzerland, Germany, Austria.
  • Increased production capacity nearly tenfold.
  • Reduced waste and improved operational transparency.
  • Maintained high data security standards while supporting international growth.
Architecture

Planted uses Microsoft Dynamics 365 for complete management of the production value chain, integrating all operational, logistics, and sales activities. Data is centralized and analyzed via Azure Cloud infrastructure, providing transparency, security, and scalable analytics. The cloud-based system underpins the company's ability to reduce waste, manage growth, and maintain sustainability priorities.

Sources & evidence1
Evidence: Medium55/100Evidence strength
  • Customer explicitly identified
  • Deployment status explicitly supported
  • Independent source available
  • Technical implementation details available
ExpandedExpanded

The same organization appears in newer AI deployment evidence.

  • Same organization re-documented as recently as 2024.

Measures whether this deployment's public evidence persists — not whether the system is still in production.

Type: News ArticlePublished: Apr 6, 2021Publisher: news.microsoft.comEvidence: SecondaryConfidence: Low

AI-generated summary. Verify important details with the linked sources before relying on this case.

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