Normalized claim
Revenue: 143% increase
143% increase in e-commerce revenue year-over-year.
Samsung Electronics Germany boosts e-commerce results with AI-powered campaign automation
Use case typeAI platformUpdated Jun 13, 2026
Samsung Electronics Germany, a leader in consumer electronics, sought to increase their digital advertising effectiveness and streamline reporting workflows. Facing growing complexity in multichannel campaigns and a need for faster, data-driven decisions, Samsung turned to Microsoft’s AI-powered advertising tools. Collaborating with media partner Starcom and leveraging Microsoft Copilot and Performance Max (PMax) in Microsoft Advertising, they relaunched campaigns focused on audience reach, optimized creative, and operational efficiency. Integration with Copilot provided real-time campaign support and reporting, making optimization and iteration significantly faster. The strategy led to a dramatic increase in Return on Advertising Spend (ROAS), higher click-through rates, and reduced reporting time. By deploying targeted search, product, and multimedia ads—including ads in Microsoft Copilot’s conversational flows—Samsung expanded reach and improved conversions, establishing a scalable, always-on advertising approach for their e-commerce business. Their success highlights the combined value of AI-driven platforms, expert partner support, and advanced campaign management in delivering measurable results in the German retail market.
- Organization
- Samsung Electronics Germany
- Industry
- Retail
- Location
- Germany
- Published
- May 2025
Reported outcomes
+260%
quantified impactOther quantified impact
+143%revenue2.8xquantified impact−35%time
Strategic outcomes
New product / capabilityLaunched AI-powered campaign managementBetter decisions & insightEnabled real-time campaign insightsCustomer experience & trustExpanded audience reach across channelsSpeed & agilityFaster optimization and reporting workflows
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Quantified impact: 2.8 x increase
2.8x higher click-through rates since 2022.
Normalized claim
Time: 35% decrease
35% reduction in reporting and analysis time due to Copilot integration.
Normalized claim
Quantified impact: 260% increase
260% increase in campaign investment with stable ROAS.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Samsung Electronics Germany
- Provider
- Microsoft
- Maturity
- Scaled Production
- Linked source
- about.ads.microsoft.com
Maintaining brand safety and targeting control at scale
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 3
- 1AI-driven multichannel campaign automation for retail e-commerce
- 2Conversational AI-powered campaign analysis in advertising workflows
- 3Real-time digital ad targeting and asset delivery using Microsoft Copilot and PMax
- Complex multichannel digital advertising landscape requiring consistent engagement across platforms.
- Need for faster, data-driven campaign decisions and optimization.
- Significant time spent on manual reporting for digital ad performance and analytics.
- Maintaining brand safety and targeting control at scale.
- Expanding audience reach in a competitive e-commerce environment.
- Implemented Microsoft Copilot and Performance Max (PMax) within Microsoft Advertising Platform for AI-driven campaign management.
- Integrated Copilot to provide real-time campaign support and generative AI insights.
- Deployed product, search, and multimedia ads, including placements in Microsoft Copilot’s conversational interface.
- Partnered with Starcom for media strategy, optimization, and execution of targeted, always-on campaigns.
- Utilized advanced features like brand exclusion lists, search term reporting, and tailored strategies for Microsoft Bing.
Technologies
- Return on Advertising Spend (ROAS) more than doubled during Black Friday period.
- 143% increase in e-commerce revenue year-over-year.
- 2.8x higher click-through rates since 2022.
- 35% reduction in reporting and analysis time due to Copilot integration.
- 260% increase in campaign investment with stable ROAS.
- Reduced campaign learning phase and faster optimization cycles.
Architecture
Samsung Electronics Germany integrated Microsoft Copilot and Performance Max (PMax) into their existing Microsoft Advertising portfolio. Copilot provided conversational AI for campaign diagnostics and real-time analytics, while PMax acted as an AI-powered umbrella for managing and optimizing search, native, product, and display ads across Microsoft surfaces, including Bing and within Copilot's chat environment. Brand exclusion, search term reporting, and tailored campaign structures for Bing were executed in collaboration with partner Starcom, ensuring AI-driven optimization operated alongside traditional search strategies, enhancing both reach and conversion.
Sources & evidence1
Evidence: Medium65/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Primary source available
- Quantified outcome available
- Technical implementation details available
ExpandedExpanded
The same organization appears in newer AI deployment evidence.
- Same organization re-documented as recently as 2026.
Measures whether this deployment's public evidence persists — not whether the system is still in production.
Type: Case StudyPublished: May 20, 2025Publisher: about.ads.microsoft.comEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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