GCPExploringEvidence: Medium65/100

Upsure uses Vertex AI and Gemini for insurer AML compliance and lead scoring

Use case typeLegal onboarding automationUpdated Jun 13, 2026

Upsure is an insurtech enterprise headquartered in India that helps insurance companies reduce operating costs and boost sales, productivity, and revenue. The platform helps insurance companies market products through partnerships with businesses that have large, distributed footprints, such as banks and pharmaceutical networks. To meet strict regulatory requirements, scale cost-effectively with demand, and support its AI roadmap, Upsure moved to a full cloud environment. Upsure centralized customer information in consolidated data lakes and is exploring Vertex AI and Gemini on Google Cloud to support AML compliance and improve lead scoring.

Organization
Upsure
Industry
Insurance
Location
India
Published
June 2026

Reported outcomes

99.9%

timeTime & speed

Strategic outcomes

Risk & complianceEnabled AML checks during underwritingScale & capacityBuilt full-cloud regulatory-ready platformNew product / capabilityAdded KYC, claims, and document automationBetter decisions & insightImproved lead scoring effectiveness
Why do we believe this?Outcome claims, sources, and evidence checks
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
Upsure
Provider
GCP
Maturity
Exploring

Upsure centralized customer information in consolidated data lakes and is exploring Vertex AI and Gemini on Google Cloud to support AML compliance and improve lead scoring

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 4

  • 1Compliance
  • 2Lead Scoring
  • 3Document Automation
  • Need to move to a full cloud environment to meet regulatory availability requirements.
  • Need AI initiatives for anti-money laundering checks during underwriting.
  • Need to improve lead scoring effectiveness and automate manual tasks.
  • Upsure centralized customer information in consolidated data lakes.
  • The company uses Google Kubernetes Engine, Vertex AI, and Gemini on Google Cloud.
  • The platform supports KYC scoring, AML checks, lead scoring, claims automation, and document creation.
Technologies
Google Kubernetes EngineVertex AIGemini
  • Supports all anti-money laundering checks required through underwriting.
  • Ensures 99.9% uptime.
  • Supports more than 1 million daily users across over 2,000 locations.
  • Increases efficiency, reduces costs, and enhances customer experiences.
Sources & evidence1
Evidence: Medium65/100Evidence strength
  • Customer explicitly identified
  • Deployment status explicitly supported
  • Primary source available
  • Quantified outcome available
  • Technical implementation details available
Type: Customer StoryPublished: Jun 3, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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