Audi AG Transforms Digital Infrastructure and Customer Engagement with AWS Generative AI
Audi AG migrated its car configurator backend to AWS using Amazon EKS, Karpenter, and AWS Lambda to improve scalability and reduce costs.Developed a serverless e-commerce platform on AWS Lambda enabling rapid online vehicle reservations during COVID-19, reducing costs by 70%.Deployed generative AI chatbots powered by Amazon Bedrock to enhance internal knowledge retrieval and customer engagement.Solutions enabled faster innovation, reduced compute costs by up to 63%, and improved time-to-market from months to weeks for digital services globally.