Normalized claim
Time: 1.5 hours
The company says the solution saves contractors about 1.5 hours per appointment by automating lead qualification, appointment booking, and utility data sharing.
Demand IQ: Digitizing solar sales and enhancing customer experiences with Solar API
Use case typeEnergy operations automationUpdated Jun 13, 2026
Demand IQ built a software-as-a-service product that uses conversational AI and geospatial data to make residential solar shopping more transparent and accessible. The solution helps homeowners quickly assess whether their roofs qualify for solar, understand estimated costs and savings, and move through qualification, quoting, and appointment booking online.
- Organization
- Demand IQ
- Industry
- Energy & Utilities
- Location
- United States
- Published
- May 2026
Reported outcomes
Time: Approximately 1.5 hours
Time & speed
Cost: Up to 2× lowerCost: Up to 40% lower
Planned next steps
- The source says the pilot could deliver: Built virtual solar consultant platform.
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Cost: 2 x decrease
Website lead capture rate increases up to 2x and customer acquisition costs decrease by up to 40%.
Normalized claim
Cost: 40% decrease
Website lead capture rate increases up to 2x and customer acquisition costs decrease by up to 40%.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Demand IQ
- Provider
- GCP
- Maturity
- Pilot
- Linked source
- Google Cloud Customer Stories
Demand IQ joined the Solar API pilot and built a virtual solar consultant for solar providers' websites
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 4
- 1Customer experience
- 2Sales automation
- 3Geospatial analytics
- Demand IQ joined the Solar API pilot and built a virtual solar consultant for solar providers' websites.
- Homeowners enter their address and energy usage, and the solution uses Solar API data, 3D roof modeling, and annual sun-position analysis to generate a qualification report.
- The system includes a solar irradiance heatmap to show shaded and sunny roof areas and can guide users through either an AI chatbot or a click-flow experience.
- Demand IQ also provides a field marketing application for in-person lead capture using tablets and kiosks.
- The company says the solution saves contractors about 1.5 hours per appointment by automating lead qualification, appointment booking, and utility data sharing.
- Website lead capture rate increases up to 2x and customer acquisition costs decrease by up to 40%.
- Demand IQ reports nearly double conversion rate volumes compared with standard contact forms.
Architecture
A no-code website plugin on solar provider sites accepts homeowner address and usage information. Demand IQ combines Solar API data, 3D roof modeling, sun-position analysis, and provider-specific data to generate rooftop qualification reports, savings estimates, and irradiance heatmaps, with optional chatbot or click-flow guidance and integrations into CRM and booking workflows.
Sources & evidence1
Evidence: Medium65/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: May 14, 2026Publisher: Google Cloud Customer StoriesEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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