Celonis empowers global manufacturers with AI-driven process intelligence
Celonis has announced a deepened strategic partnership with Microsoft, introducing Celonis Process Intelligence as a native workload within Microsoft Fabric. This integration will allow organizations to seamlessly embed process intelligence into their analytics and AI solutions, such as Power BI dashboards or Copilot AI agents. By harnessing Celonis' Process Intelligence Graph, companies can automate discrete process steps, build agents to manage complex exceptions, and orchestrate end-to-end business processes using AI. The zero-copy data integration between Celonis and Microsoft Fabric's OneLake ensures efficient, real-time data sharing without data silos or redundancy. The integration creates standardized process-context data, providing a foundation for more relevant, effective AI solutions. In real-world use, a leading Italian spirits producer and an architectural manufacturer have already leveraged this technology to expedite sales order processing and improve operational efficiency through agentic automation. This new collaboration aims to democratize process intelligence for Microsoft's ecosystem of enterprise customers, enabling faster time to insight, elimination of data silos, and simplified compliance. Celonis' out-of-the-box integration will empower technical and business users to identify process improvement opportunities directly within their existing tools and workflows. Customers gain access to real-time, process-centric analytics and agent orchestration, bridging the gap between business process mining and actionable AI.
- Organization
- Italian spirits company
- Industry
- Manufacturing
- Location
- Global
- Published
- August 2025
Reported outcomes
Strategic outcomes
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Italian spirits company, architecture surfaces manufacturer
- Provider
- Microsoft
- Maturity
- Production
- Linked source
- celonis.com
In real-world use, a leading Italian spirits producer and an architectural manufacturer have already leveraged this technology to expedite sales order processing and improve operational efficiency through agentic automation
Primary read
Use case focus
Showing 3 of 3
- 1Process Intelligence Embedding for Automated Order Processing
- 2AI Agent-Orchestrated Workflow Management
- 3Zero-copy Analytics Integration for Manufacturing
- Enterprises struggle with embedding process intelligence into analytics and AI tools for real business impact.
- Sales and operational workflows are slowed by data silos and lack of process context.
- Traditional integrations create redundant data, increase storage cost, drive data errors, and complicate compliance.
- Organizations face delays and inefficiencies in exception handling, order processing, and workflow automation.
- Embedded Celonis Process Intelligence in Microsoft Fabric enables process-centric analytics and agentic automation directly within Microsoft tools.
- Zero-copy integration with Microsoft OneLake eliminates data silos and ensures up-to-date, accurate process data for AI and analytics.
- Business users can automate process steps, create process-aware AI agents in Microsoft Copilot Studio, and orchestrate workflows across tools.
- Visualizations and metrics from Celonis are embedded in Microsoft Fabric and Power BI dashboards for real-time, actionable insights.
- Faster time to insight for process bottlenecks and improvement opportunities.
- Reduced data storage and transfer costs by eliminating data duplication.
- Improved AI agent effectiveness through process-aware automation.
- Operational efficiency gains, such as faster sales order resolution by global manufacturers.
Architecture
Native zero-copy integration allows process-relevant data from Microsoft OneLake to be consumed by Celonis Process Intelligence Graph within Microsoft Fabric. Process intelligence metrics and views are embedded both ways between Celonis and Fabric (including Power BI), enabling agentic automation scenarios via Copilot Studio. Process-specific AI agents can be configured from within Celonis and orchestrated across the Microsoft stack.
Sources & evidence1
- Customer explicitly identified
- Deployment status explicitly supported
- Technical implementation details available
AI-generated summary. Verify important details with the linked sources before relying on this case.
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