What challenges did BE International face before AI implementation?

Infrastructure could not scale cost-effectively as the business grew. Needed 24/7 personalized responses for members, distributors, and team members while reducing customer service workload. Wanted productivity improvements for internal teams and faster recruitment comparisons.

What was the impact of the AI solution?

Supported 10x-plus app traffic during marketing campaigns with no performance degradation. Enabled entry into a new market without physical presence. Improved productivity with immediate responses to internal workplace queries. Reduced customer service agent workload.

Source

GCPProductionEvidence: Medium65/100

BE International deployed a Gemini-powered digital assistant (BE-GPT) using Vertex AI and Gemini for Google Workspace

Use case typeCustomer service automationUpdated Jun 6, 2026

BE International, a Malaysian direct-sales business, chose Google Cloud's scalable infrastructure and AI services to enhance member experiences, expand into new markets, and improve operational efficiency. The company deployed an AI-powered digital assistant, BE-GPT, to answer distributor, member, and team queries, and used Gemini for Google Workspace for internal productivity and recruitment support.

Organization: BE International
Industry: Other
Location: Malaysia
Published: June 2026

Reported outcomes

10x

app traffic increase handledOther quantified impact

Strategic outcomes

Customer experience & trustProvided 24/7 personalized responsesMarket & geographic expansionEnabled entry into new markets without physical presenceOther strategic outcomeImproved internal workplace productivityCost efficiencyReduced customer service workload

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

App traffic increase handled: 10 x increase

Google Cloud Customer StoriesJun 6, 2026Customer storyExplicit claimMedium evidence strength

Supported 10x-plus increases in app traffic during marketing campaigns with no performance impact

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: BE International
Provider: GCP
Maturity: Production
Linked source: Google Cloud Customer Stories

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

1Customer service automation
2Employee productivity
3Recruitment automation

Infrastructure could not scale cost-effectively as the business grew.
Needed 24/7 personalized responses for members, distributors, and team members while reducing customer service workload.
Wanted productivity improvements for internal teams and faster recruitment comparisons.

Deployed BE-GPT on the website using Google Cloud AI services, including Vertex AI and Gemini.
Used Gemini for Google Workspace across Gmail, Drive, Meet, Sheets, and Docs for workplace queries.
Used Gemini for Google Workspace to compare resumes against job criteria in recruitment.
Ran workloads on Google Kubernetes Engine and used Google Workspace and Security Command Center.

Technologies

Vertex AI Gemini Gemini for Google Workspace Google Kubernetes Engine Google Workspace Security Command Center

Supported 10x-plus app traffic during marketing campaigns with no performance degradation.
Enabled entry into a new market without physical presence.
Improved productivity with immediate responses to internal workplace queries.
Reduced customer service agent workload.

Architecture

BE International runs its workloads on Google Cloud infrastructure centered on Google Kubernetes Engine, and uses Google Workspace, Gemini, Vertex AI, and Security Command Center. The BE-GPT digital assistant is deployed on the website to answer member, distributor, and team queries, while Gemini for Google Workspace supports internal productivity tasks and recruitment comparisons.

Sources & evidence1

Evidence: Medium65/100Evidence strength