What challenges did Spotfire face before AI implementation?

Enterprises struggle to rapidly access and interpret complex data. Users face steep learning curves and analysis tasks can take days or weeks without a natural-language way to explore and visualize data. Less-technical users are often excluded from advanced analytics workflows.

Source

MicrosoftProductionEvidence: Medium55/100

Spotfire Copilot conversational analytics built on Azure AI Foundry and Azure OpenAI Service

Use case typeCustomer experience analyticsUpdated Jun 13, 2026

Spotfire built Spotfire Copilot as a conversational analytics layer using Azure AI Foundry, Azure OpenAI Service, and Azure AI Search. The solution lets users query complex datasets with natural language, generate visualizations, and receive AI-assisted explanations inside the Spotfire experience. The company reportedly moved from a pilot to a full-scale rollout in months and deployed to thousands of enterprise users.

Organization: Spotfire
Industry: Tech & Comms
Location: United States
Published: June 2026

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Spotfire
Provider: Microsoft
Maturity: Production
Linked source: Microsoft Customer Stories

The company reportedly moved from a pilot to a full-scale rollout in months and deployed to thousands of enterprise users

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

1Conversational analytics
2Data exploration
3Analytics copilot

Spotfire selected Azure AI Foundry and Azure OpenAI Service to create a chat-based, multimodal conversational analytics platform.
The implementation uses Azure AI Search for retrieval-augmented generation to retrieve relevant information from large datasets.
Spotfire Copilot supports natural-language prompts, AI-assisted visualizations, explanations, and routine analysis tasks.

Technologies

Microsoft Foundry Azure OpenAI Azure AI Search

Architecture

Spotfire Copilot is a chat-based, multimodal conversational analytics extension built with Azure AI Foundry and Azure OpenAI Service. The architecture includes Azure AI Search for retrieval-augmented generation and supports natural-language prompts, AI-assisted visualizations, explanations, and user guidance inside the Spotfire product experience.

Sources & evidence1

Evidence: Medium55/100Evidence strength