What challenges did NORMA Group face before AI implementation?

Disparate ERP systems across subsidiaries leading to inefficiencies. High maintenance costs for legacy systems and looming provider support withdrawal. Complex supply chain requirements in the automotive industry, such as custom packaging and delivery. Need for global standardization and improved cybersecurity.

What was the impact of the AI solution?

Reduced maintenance complexity and costs. Improved delivery reliability and cybersecurity. Streamlined updates and system management. Facilitated global coordination and growth.

Source

MicrosoftLive sourceEvidence: Medium50/100

NORMA Group streamlines global supply chain with Dynamics 365

Use case typeSupply chain optimizationUpdated Jun 13, 2026

NORMA Group, a leading player in the automotive sector, faced challenges due to complex supply chain requirements and disparate ERP systems across its subsidiaries. This situation led to difficulties in maintaining systems, high costs, and inefficiencies in meeting the strict demands of the automotive industry, such as specialized packaging, labeling, and delivery timelines. To address these challenges, the company adopted Microsoft Dynamics 365 Finance and Supply Chain Management, enabling enhanced global collaboration and process standardization. By automating shipment requirements and mapping the unique needs of specific industries and regions, NORMA Group minimized complexity and streamlined operations. Migrating to a cloud-based system also improved cybersecurity, lowered maintenance costs, and supported steady growth across international markets.

Organization: NORMA Group
Industry: Automotive
Location: Germany
Published: October 2023

Reported outcomes

Strategic outcomes

New product / capabilityStandardized global supply chain processesNew product / capabilityAutomated shipment requirements by customer needsRisk & complianceImproved cybersecurityMarket & geographic expansionSupported growth across international markets

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: NORMA Group
Provider: Microsoft
Maturity: Unknown
Linked source: microsoft.com

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 2 of 2

1supply chain optimization
2ERP standardization

Disparate ERP systems across subsidiaries leading to inefficiencies.
High maintenance costs for legacy systems and looming provider support withdrawal.
Complex supply chain requirements in the automotive industry, such as custom packaging and delivery.
Need for global standardization and improved cybersecurity.

Adoption of Microsoft Dynamics 365 Finance and Supply Chain Management.
Development of a standardized rollout template for the solution.
Automation of shipment requirements tailored to specific industries, regions, and customers.
Migration to a cloud-based system for enhanced global collaboration and maintenance.

Technologies

Dynamics 365

Reduced maintenance complexity and costs.
Improved delivery reliability and cybersecurity.
Streamlined updates and system management.
Facilitated global coordination and growth.

Architecture

A standardized rollout template for Dynamics 365 was created to map the specific requirements across industries and regions. Special customized functionalities for the automotive sector were incorporated, ensuring that the cloud-based system enabled effective global collaboration.

Sources & evidence1

Evidence: Medium50/100Evidence strength