What challenges did Fairtility face before AI implementation?

IVF treatments require multiple cycles with significant financial and emotional costs, demanding data-driven insights to improve embryo viability and treatment outcomes. IVF clinics need scalable, remote deployment capabilities to support global operations and enable efficient data analysis.

What was the impact of the AI solution?

Increased lab efficiency by up to 60% through enhanced embryologist effectiveness. Improved IVF success rates and reduced treatment time before live birth. Enhanced patient experience by providing greater transparency into treatment progress.

Source

GCPProductionEvidence: Medium65/100

Fairtility AI-powered IVF solution with Google Cloud

Use case typePredictive decision supportUpdated Jun 13, 2026

Fairtility developed CHLOE, an AI-powered IVF decision support system deployed across 100 IVF clinics worldwide to improve embryo viability assessment and IVF outcomes. The solution leverages Google Cloud technologies including Compute Engine and Cloud Storage for scalable data storage, remote deployment, and high developer productivity. CHLOE enhances embryologist effectiveness by 60%, increases IVF success rates, reduces treatment duration, and improves patient transparency and experience.

Organization: Fairtility
Industry: Healthcare
Location: United States
Published: November 2024

Reported outcomes

+60%

productivityProductivity & throughput

Strategic outcomes

New product / capabilityLaunched AI-powered IVF decision support systemCustomer experience & trustImproved patient transparency and trustSpeed & agilityEnabled remote deployment across clinicsBetter decisions & insightGenerated actionable clinical insights

Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Productivity: 60% increase

Google Cloud Customer StoriesNov 20, 2024Customer storyInferred claimMedium evidence strength

Increased lab efficiency by up to 60% through enhanced embryologist effectiveness.

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Fairtility
Provider: GCP
Maturity: Production
Linked source: Google Cloud Customer Stories

Fairtility developed CHLOE, an AI-powered IVF decision support system deployed across 100 IVF clinics worldwide to improve embryo viability assessment and IVF outcomes

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 2 of 2

1AI-powered decision support
2Health analytics

IVF treatments require multiple cycles with significant financial and emotional costs, demanding data-driven insights to improve embryo viability and treatment outcomes.
IVF clinics need scalable, remote deployment capabilities to support global operations and enable efficient data analysis.

Developed CHLOE, an AI-powered decision support system using Google Cloud as the foundational platform.
Used Google Compute Engine and Google Cloud Storage to enable scalable data storage, remote deployment, and seamless support across international IVF clinics.
Leveraged deep data analytics to generate actionable insights that improve clinical decisions and operational efficiency.

Technologies

Compute Engine Google Cloud Storage

Increased lab efficiency by up to 60% through enhanced embryologist effectiveness.
Improved IVF success rates and reduced treatment time before live birth.
Enhanced patient experience by providing greater transparency into treatment progress.

Sources & evidence1

Evidence: Medium65/100Evidence strength