B2B Sales Transformation with Microsoft's AI
Microsoft significantly improved Grand & Toy's sales systems by integrating Dynamics 365 and Copilot, enabling streamlined sales and better customer service.
- Organization
- Grand & Toy
- Industry
- Retail
- Location
- Canada
- Published
- April 2025
Reported outcomes
Strategic outcomes
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Grand & Toy
- Provider
- Microsoft
- Maturity
- Production
- Linked source
- Technology Record
Manual sales processes slowed lead response and follow-up Sales teams spent significant time on repetitive tasks such as data entry Difficulty in delivering personalized experiences to B2B customers Lengthy sales cycles with multiple stakeholders involved High expectations from B2B customers for sophisticated and seamless buying experiences Integrated Dynamics 365 with Copilot for seamless data workflows Deployed AI-powered agents to automate lead conversion and sales support Leveraged AI analyt
Primary read
Use case focus
Showing 3 of 5
- 1AI-powered lead scoring and prioritization
- 2Automated sales data entry and processing via Copilot
- 3Sales pipeline analytics and forecasting with Dynamics
- Manual sales processes slowed lead response and follow-up
- Sales teams spent significant time on repetitive tasks such as data entry
- Difficulty in delivering personalized experiences to B2B customers
- Lengthy sales cycles with multiple stakeholders involved
- High expectations from B2B customers for sophisticated and seamless buying experiences
- Integrated Dynamics 365 with Copilot for seamless data workflows
- Deployed AI-powered agents to automate lead conversion and sales support
- Leveraged AI analytics to personalize customer interactions and anticipate needs
- Automated repetitive sales tasks to free up time for strategic activities
- Increased sales team efficiency and productivity
- Reduced time spent on manual data entry and administrative work
- Improved customer engagement through personalized experiences
- Enabled sales representatives to focus more on selling and strategic tasks
Sources & evidence1
- Customer explicitly identified
- Deployment status explicitly supported
- Independent source available
- Technical implementation details available
- Recent evidence check available
- Last evidence check: Jul 22, 2026.
The cited source is no longer reachable and the organization has no newer case. Not a claim the system was discontinued.
- Cited source last checked Jun 12, 2026 — broken (1/1 broken).
Measures whether this deployment's public evidence persists — not whether the system is still in production.
AI-generated summary. Verify important details with the linked sources before relying on this case.
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