Normalized claim
Increase in display impressions: 45% increase
This initiative accounted for a 45% increase in impressions
Mercado Libre Reshapes Retail Media with AWS Partner Mutt Data and Stability AI in Amazon Bedrock
Use case typeAI platformUpdated Jun 13, 2026
Mercado Libre reshaped retail media with AWS Partner Mutt Data and Stability AI in Amazon Bedrock. The company developed GenAds, an AI-driven solution that automates the creation of contextualized product images and display ads for sellers. The system uses Stable Diffusion in Amazon Bedrock, Amazon S3, Amazon DynamoDB, and Claude 3 Sonnet to generate, store, and index creatives for tens of thousands of sellers across seven Latin American countries.
- Organization
- Mercado Libre
- Industry
- Retail
- Location
- Argentina
- Published
- May 2026
Reported outcomes
Increase in display impressions: +45%
Other quantified impact
Click-through rate increase: +25%Product creatives generated: More than 90,000 creatives
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Click-through rate increase: 25% increase
the click-through rate in Hispanoamerica also witnessed a 25% increase compared to the average of non-GenAds display ads
Normalized claim
Product creatives generated: 90,000 creatives
over 90,000 product creatives have been generated and continuously updated
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Mercado Libre
- Provider
- AWS
- Maturity
- Unknown
- Linked source
- AWS Solutions Case Study
No explicit deployment-stage evidence found.
Customer identity supportedSource describes one deploymentMaturity evidence evaluated
Primary read
Use case focus
Showing 3 of 4
- 1Generative AI
- 2Marketing and Advertising
- 3Retail Media
- Mercado Libre and AWS Partner Mutt Data built GenAds, which automates product image and banner generation using Stability AI's Stable Diffusion model in Amazon Bedrock.
- The pipeline stores weekly backgrounds in Amazon S3, indexes content in Amazon DynamoDB, and uses Claude 3 Sonnet to generate prompts for ad assembly.
- 45% increase in impressions.
- 25% higher click-through rate for GenAds versus non-GenAds display campaigns.
- More than 90,000 product creatives generated and continuously updated for tens of thousands of sellers across seven countries.
Architecture
GenAds uses Stability AI's Stable Diffusion model in Amazon Bedrock to generate contextualized product images and backgrounds. Weekly category backgrounds are created and stored in Amazon S3, indexed in Amazon DynamoDB, and daily product selections are paired with prompts generated by Claude 3 Sonnet. The resulting banners are stored and served through an API for ad campaign proposals.
Implementation partners1
Sources & evidence1
Evidence: Medium50/100Evidence strength
- Customer explicitly identified
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: May 27, 2026Publisher: AWSEvidence: VendorConfidence: Medium
AI-generated summary. Verify important details with the linked sources before relying on this case.
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