OnlineSales.ai accelerates retail media AI analytics with Google Cloud BigQuery and Cloud Load Balancing
OnlineSales.ai aimed to improve ad server response times and data processing query times to support faster AI-driven targeted advertising for retailers and marketplaces. They migrated their retail media platform to Google Cloud, leveraging BigQuery to reduce data query times by over 60% and Cloud Load Balancing to reduce ad placement time by 30%. The company deployed Dataproc to automate Apache Spark provisioning, freeing up engineering resources. Google Cloud solutions enabled OnlineSales.ai to support rapid global retail media expansion and scalable AI algorithm development.
- Organization
- OnlineSales.ai
- Industry
- Retail
- Location
- United States
Reported outcomes
−60%
timeTime & speed
Strategic outcomes
Catalog median for time & speed deployments: −55% across 674 reported metrics. Compare benchmarks →
Primary read
Use case focus
Showing 3 of 3
- 1AI analytics acceleration
- 2Cloud migration for retail media
- 3Automated infrastructure provisioning
- OnlineSales.ai needed a scalable cloud solution to support global expansion and complex data analytics.
- They wanted to improve ad server response times and data query performance for AI-powered targeted advertising.
- Migrated to Google Cloud using BigQuery for AI data analytics and Cloud Load Balancing to improve network connection latencies and reduce ad placement times.
- Deployed Dataproc for automated provisioning of Apache Storm stream processing infrastructure, reducing manual provisioning work by two full days during peak sales periods.
- Partnered with Niveus Solutions for migration and ongoing support.
- Cut ad server response time from 80ms to 55ms, improving responsiveness in retail media.
- Reduced data warehouse query times by over 60%, enabling faster AI analytics for targeted advertising.
- Enabled rapid global retail media expansion with scalable AI infrastructure.
- Freed engineering teams to focus on creative solution development.
Implementation partners1
Sources & evidence1
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