Normalized claim
Quantified impact: 100%
Set pathway for 100% sustainably-sourced juice by 2030.
Last evidence check: Jul 22, 2026
Eckes-Granini's sustainable supply chain transformation with Azure
Use case typeSustainability analyticsUpdated Jun 13, 2026
Eckes-Granini, Europe's largest branded fruit juice producer, partnered with Microsoft Azure to create a sustainable supply chain connecting farmers in Brazil to consumers across Europe. They utilize Azure Data Factory Flows for automating data input and integrating key supply chain actors like suppliers, transporters, and fruit juice processors into a central database. This solution promotes sustainability while ensuring compliance with labor laws, environmental regulations, and food safety standards. Eckes-Granini collaborates with Solidaridad to offer free agronomist training to small farmers like Sandra Zanardi in São Paulo, enhancing their agricultural practices and profitability. The company targets 100% sustainably sourced juice by 2030.
- Organization
- Eckes-Granini
- Industry
- Consumer & Food
- Location
- Germany
- Published
- April 2023
Reported outcomes
100%
quantified impactOther quantified impact
Strategic outcomes
Customer experience & trustImproved supply chain transparency and traceabilityCustomer experience & trustStrengthened brand reputation in sustainabilityNew product / capabilitySet path to fully sustainably sourced juiceEcosystem & partnershipsCollaborated on farmer training programs
Why do we believe this?Outcome claims, sources, and evidence checks
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Eckes-Granini
- Provider
- Microsoft
- Maturity
- Production
- Linked source
- Microsoft News
Deployed Azure Data Factory Flows for managing and integrating supply chain data
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 3
- 1Sustainable sourcing
- 2Supply chain digitization
- 3Data integration
- Small farmers faced major knowledge gaps in sustainable agricultural practices.
- Complex supply chain involving numerous vendors and suppliers required diligent oversight.
- Need for compliance with stricter environmental and human rights laws.
- Ensuring transparency in sourcing practices across continents.
- Customer demand for ethically and sustainably produced goods.
- Deployed Azure Data Factory Flows for managing and integrating supply chain data.
- Collaborated with Solidaridad for farmer training programs.
- Created a custom data model using Microsoft’s intelligent data platform.
- Microsoft partner GDS Business Intelligence supported system design and implementation.
- Adopted reporting agencies like Sedex and EcoVadis for business sustainability ratings.
- Improved supply chain transparency and traceability.
- Enhanced farming knowledge for Brazilian farmers through agronomist-led training.
- Set pathway for 100% sustainably-sourced juice by 2030.
- Streamlined data management processes.
- Strengthened brand reputation in sustainability.
Architecture
The solution leverages Azure Data Factory Flows to integrate supply chain data into a Microsoft intelligent data platform, involving components like Sedex, EcoVadis, and database automation. Solidaridad and GDS Business Intelligence are key ecosystem partners.
Sources & evidence1
Evidence: High75/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Independent source available
- Quantified outcome available
- Technical implementation details available
- Recent evidence check available
- Last evidence check: Jul 22, 2026.
ExpandedExpanded
The same organization appears in newer AI deployment evidence.
- Same organization re-documented as recently as 2025.
- Cited source last checked Jun 12, 2026 — ok (0/1 broken).
Measures whether this deployment's public evidence persists — not whether the system is still in production.
Type: News ArticlePublished: Apr 19, 2023Publisher: Microsoft NewsEvidence: SecondaryConfidence: Low
AI-generated summary. Verify important details with the linked sources before relying on this case.
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