What challenges did LiveRamp face before AI implementation?

Customer data was siloed across platforms and devices, making it difficult to connect touchpoints into one customer profile. Marketers needed secure ways to collaborate with trusted partners while adapting to privacy regulations. Incomplete customer profiles limited personalization and relevant targeting.

What was the impact of the AI solution?

The approach unlocks deeper customer insights through a unified customer view. It enables more personalized and engaging customer experiences. It reduces ad waste through improved audience targeting.

Source

GCPEvidence: Low40/100

LiveRamp transforms marketing with Embedded Identity in BigQuery

Use case typeMarketing analyticsUpdated Jun 13, 2026

LiveRamp helps businesses unlock first-party data value by embedding identity resolution into BigQuery. The approach enables secure data collaboration with trusted partners without moving data, helping marketers build a more unified customer view and improve personalization. The article highlights challenges around data silos, cross-channel identity resolution, and evolving privacy regulations.

Organization: LiveRamp
Industry: Tech & Comms
Location: United States
Published: May 2026

Reported outcomes

Strategic outcomes

New product / capabilityEmbedded identity resolution in BigQueryCustomer experience & trustEnabled more personalized customer experiencesBetter decisions & insightUnblocked deeper customer insightsRisk & complianceEnabled secure partner collaboration

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: LiveRamp
Provider: GCP
Maturity: Unknown
Linked source: Google Cloud Customer Stories

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 4

1Customer data platform
2Identity resolution
3Data collaboration

Customer data was siloed across platforms and devices, making it difficult to connect touchpoints into one customer profile.
Marketers needed secure ways to collaborate with trusted partners while adapting to privacy regulations.
Incomplete customer profiles limited personalization and relevant targeting.

LiveRamp embedded identity resolution directly into the customer's BigQuery environment.
The solution brings RampID into BigQuery so teams can resolve identities within their own data and expand understanding with trusted partner data.
This allows secure collaboration without moving data out of the environment.

Technologies

BigQuery RampID