Normalized claim
Total cost of ownership reduction: 30% decrease
Reduced the total cost of ownership by 30%
AlibabaEvidence: Medium50/100
Com7 Public Company Limited uses Alibaba Cloud Migration Hub TCO Analyze to plan cloud migration
Use case typeCloud migrationUpdated 5 hours ago
Com7 Public Company Limited (COM7) operates as an IT products retailer with retail, B2B, service, and online sales activities. The company used Alibaba Cloud Migration Hub's TCO Analyze feature to generate a TCO report in minutes and compare cost savings after migrating to Alibaba Cloud. Com7 also used Alibaba Cloud IaaS and PaaS capabilities to improve scaling, reliability, security, and the performance and stability of digital marketing solutions.
- Organization
- Com7 Public Company Limited
- Industry
- Retail
- Location
- Thailand
- Published
- July 2026
Reported outcomes
Total cost of ownership reduction: −30%
Cost savings
Digital marketing solutions performance and stability increase: +20%
Strategic outcomes
Cost efficiencyGenerated fast migration cost visibilityScale & capacityImproved scalability, reliability, and securityCustomer experience & trustImproved customer satisfaction and retention
Catalog median for cost savings deployments: −40% across 179 reported metrics. Compare benchmarks →
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Digital marketing solutions performance and stability increase: 20% increase
Increased 20% performance and stability of digital marketing solutions
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Com7 Public Company Limited
- Provider
- Alibaba
- Maturity
- Unknown
- Linked source
- Alibaba Cloud Customers
No explicit deployment-stage evidence found.
Customer identity supportedSource describes one deploymentMaturity evidence evaluated
Primary read
Use case focus
Showing 2 of 2
- 1Cloud migration
- 2Operations optimization
- Performance and stability issues with the existing cloud infrastructure.
- Continuous pressure to optimize costs and improve efficiency.
- Concerns about the potential costs of migrating to the cloud.
- Alibaba Cloud Migration Hub’s TCO Analyze feature generated a TCO report in minutes to provide a clear view of the cost savings after migrating to Alibaba Cloud.
- Alibaba Cloud Migration Hub’s assessment, centralized migration management, and migration plan templates helped guide migration planning and optimization.
- Alibaba Cloud’s IaaS and PaaS products supported a scalable IT infrastructure for Com7’s business growth.
Technologies
- Reduced the total cost of ownership by 30%.
- Generated TCO analysis reports in minutes.
- Increased performance and stability of digital marketing solutions by 20%.
- Improved customer satisfaction and retention through more reliable and efficient service.
Sources & evidence1
Evidence: Medium50/100Evidence strength
- Customer explicitly identified
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: Jul 30, 2026Publisher: Alibaba CloudEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
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