Normalized claim
Quantified impact: 500%
Achieved 500% return on advertising spend (ROAS).
MicrosoftEvidence: Medium50/100
Purplebricks revolutionized customer acquisition with digital-first real estate sales
Use case typeStudent retentionUpdated Jun 13, 2026
Purplebricks, the United Kingdom's leading online estate agent, transformed the real estate sector by eliminating traditional high street branches and introducing a digitally-driven process for both buyers and sellers. Leveraging both their on-the-ground local property experts and innovative digital solutions, they created a frictionless, hybrid customer journey characterized by ease, transparency, and personalized service. Central to their success was the adoption of Microsoft Advertising's AI-powered ad suite, including features such as Multimedia Ads, Video Ads, Image Extensions, and the Microsoft Audience Network for retargeting. By bringing campaign management in-house, Purplebricks gained deeper insights into performance, significantly improving conversion rates and return on advertising spend. The collaboration enabled consistent, engaging brand experiences across digital touchpoints, making search a top-performing sales and branding channel. Purplebricks achieved a 500% return on advertising spend and an 18% uplift in conversion rates, decisively enhancing their market leadership and setting a benchmark for digital real estate innovation.
- Organization
- Purplebricks
- Industry
- Real Estate
- Location
- United Kingdom
- Published
- June 2025
Reported outcomes
+18%
quantified impactRevenue & growth
500%quantified impact
Strategic outcomes
Customer experience & trustCreated a frictionless hybrid customer journeyNew product / capabilityAdopted AI-powered ad formatsBetter decisions & insightGained deeper performance insightsCompetitive differentiationEstablished a top-performing acquisition channel
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Quantified impact: 18% increase
18% increase in conversion rates across all activities.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- Purplebricks
- Provider
- Microsoft
- Maturity
- Unknown
- Linked source
- about.ads.microsoft.com
No explicit deployment-stage evidence found.
Customer identity supportedSource describes one deploymentMaturity evidence evaluated
Primary read
Use case focus
Showing 3 of 3
- 1AI-powered Customer Acquisition for Real Estate
- 2Digital Transformation of Real Estate Sales
- 3Data-driven Marketing Optimization for Property Companies
- Traditional real estate processes were slow and complex, creating friction for buyers and sellers.
- Reliance on offline estate agent models hindered efficiency and innovation in property transactions.
- Difficulty in delivering seamless, engaging customer journeys across multiple digital and offline channels.
- Limited data-driven insight into the customer journey hampered campaign optimization.
- Existing digital ads were generic and failed to leverage innovation specific to branded search experiences.
- Transformed the customer journey with a hybrid approach, combining local expertise with digital 'DIY' property services.
- Adopted Microsoft Advertising's AI-driven suite, including Multimedia Ads, Video Ads, and Image Extensions.
- Retargeted and built brand consistency with the Microsoft Audience Network.
- Brought campaign management in-house to increase insight and campaign agility.
- Enabled data-led, customer-centric innovation, optimizing messaging and experience at all funnel stages.
Technologies
- Achieved 500% return on advertising spend (ROAS).
- 18% increase in conversion rates across all activities.
- Created a top-performing branding and acquisition channel versus competitors.
- Enhanced customer satisfaction with a less stressful and more intuitive property process.
- Secured digital leadership in the UK real estate sector.
Sources & evidence1
Evidence: Medium50/100Evidence strength
- Customer explicitly identified
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Case StudyPublished: Jun 26, 2025Publisher: about.ads.microsoft.comEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
Explore related AI use cases
Customer evidence
Provider evidence
Browse the catalog
Was this useful?
Community
Comments
Loading comments...