AlibabaProductionEvidence: Medium55/100

South China Morning Post migrates and centralizes data on Alibaba Cloud to support global digital media operations

Use case typeCloud migrationUpdated Jul 18, 2025

South China Morning Post migrated its flagship website frontend and backend to Alibaba Cloud's Hong Kong region. It deployed multi-channel content management for web and mobile publishing and used Alibaba Cloud Express Connect for cross-region private connectivity between Hong Kong and Hangzhou. SCMP consolidated data from approximately 20 system silos across 18 business units into a centralized data warehouse to support enterprise data management and decision-making.

Organization
South China Morning Post
Industry
Other
Location
Hong Kong
Published
July 2025

Reported outcomes

Strategic outcomes

Customer experience & trustImproved digital user experiencesMarket & geographic expansionExpanded international reachBetter decisions & insightCreated enterprise-wide data insightsCost efficiencyReduced operational costs while supporting growth
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
South China Morning Post
Provider
Alibaba
Maturity
Production
Linked source
Alibaba Cloud

It deployed multi-channel content management for web and mobile publishing and used Alibaba Cloud Express Connect for cross-region private connectivity between Hong Kong and Hangzhou

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 3

  • 1Cloud migration
  • 2Data platform modernization
  • 3Content delivery network
  • Modernize from traditional newspaper to digital media
  • Expand overseas readership
  • Improve online user experiences
  • Consolidate many data silos into a centralized warehouse
  • Migrated the flagship website frontend and backend to Alibaba Cloud Hong Kong region
  • Deployed multi-channel content management for web and mobile publishing
  • Used Alibaba Cloud Express Connect for cross-regional private connectivity
  • Consolidated data from approximately 20 system silos across 18 business units into a centralized data warehouse
Technologies
Alibaba CloudAlibaba Cloud Express ConnectAlibaba Cloud Web Application FirewallAlibaba Cloud Anti-DDoS ProAlibaba Cloud CDN
  • Improved digital marketing channel experiences
  • Enabled global reach through cross-regional lines
  • Provided enterprise-wide data insights
  • Reduced operational costs while supporting growth
Sources & evidence1
Evidence: Medium55/100Evidence strength
  • Customer explicitly identified
  • Deployment status explicitly supported
  • Primary source available
  • Technical implementation details available
Type: Customer StoryPublished: Jul 18, 2025Publisher: Alibaba CloudEvidence: PrimaryConfidence: High
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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