GCPScaled productionEvidence: Medium65/100

BharatPe: Scaling data effortlessly for analytics and AI with Google Cloud to promote digital payments

BharatPe helps more than 10 million merchants accept digital payments and uses Google Cloud to scale analytics and AI for payments, underwriting, KYC, fraud detection, and marketing insights. The company built a serverless data platform around BigQuery and Vertex AI, using Cloud Composer, Dataflow, Pub/Sub, Cloud Functions, and Dataproc to orchestrate large-scale data pipelines and machine learning workflows. Google Cloud also supports merchant loan decisioning by extracting store details from photos with Vision AI and integrating model outputs into real-time decision microservices.

Organization
BharatPe
Industry
Finance
Location
India
Published
May 2026

Reported outcomes

1,000 DAGs

workflow orchestration scaleAdoption & scale

−100%loan approval and verification turnaround time80 TB/daydata volume processed per day

Strategic outcomes

Risk & complianceAutomated KYC verification to reduce identity fraudSpeed & agilityReal-time decisions for underwriting and creditCustomer experience & trustFaster access to merchant loansScale & capacityServerless architecture supports lean-team operations at high scaleBetter decisions & insightInsights for critical decisions in seconds
Why do we believe this?Outcome claims, sources, and evidence checks

Normalized claim

Loan approval and verification turnaround time: 100% decrease

Google Cloud Customer StoriesMay 22, 2026Customer storyInferred claimMedium evidence strength

decreased from two days to just five seconds

Normalized claim

Data volume processed per day: 80 TB/day increase

Google Cloud Customer StoriesMay 22, 2026Customer storyExplicit claimMedium evidence strength

Processes up to 80TB of data each day on BigQuery

Normalized claim

Workflow orchestration scale: 1,000 DAGs increase

Google Cloud Customer StoriesMay 22, 2026Customer storyExplicit claimMedium evidence strength

runs more than 1,000 Directed Acyclic Graphs (DAGs) in its Cloud Composer environment

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
BharatPe
Provider
GCP
Maturity
Scaled Production

Built a serverless data platform with BigQuery for analytics at scale

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 5

  • 1Data platform modernization
  • 2Fraud detection
  • 3Identity verification
  • Scale and operationalize large-scale analytics and AI for merchant payments, loan decisioning, and KYC.
  • Automate identity verification to reduce fraud and speed credit approvals.
  • Replace legacy reporting and data processing that could not handle the required scale or latency.
  • Built a serverless data platform with BigQuery for analytics at scale.
  • Used Vertex AI for machine learning pipelines, model training, and online prediction.
  • Used Vision AI to extract store name and address from merchant photos for underwriting and KYC.
  • Orchestrated more than 1,000 workflows with Cloud Composer and used Dataflow, Pub/Sub, Cloud Functions, and Dataproc for autoscaling data pipelines.
  • Integrated ML outputs into real-time microservices for underwriting, fraud detection, and credit decisions.
  • Reduced loan approval and verification turnaround time from two days to five seconds.
  • Enabled automated decisioning for fraud detection and credit decisions.
  • Processes up to 80TB of data each day on BigQuery.
  • Generates insights for critical decisions in seconds.
  • Runs more than 1,000 DAGs in Cloud Composer.
Sources & evidence1
Evidence: Medium65/100Evidence strength
  • Customer explicitly identified
  • Deployment status explicitly supported
  • Primary source available
  • Quantified outcome available
  • Technical implementation details available
Type: Customer StoryPublished: May 22, 2026Publisher: Google CloudEvidence: PrimaryConfidence: High

AI-generated summary. Verify important details with the linked sources before relying on this case.

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