What challenges did Authentic Brands Group face before AI implementation?

Generate on-brand ecommerce creative securely. Accelerate creative and operational workflows across a global brand portfolio. Improve output while protecting proprietary brand and customer data.

What was the impact of the AI solution?

Generated 15,000 new brand-compliant ecommerce images in three months. Drove a 60% increase in return on ad spend for an ad campaign using AI-enhanced images. Saved weeks of time on presentations, creative asset development, and partner discovery workflows.

Source

GCP

Authentic Brands Group case study | Google Cloud

Use case typeAI platformUpdated Jun 13, 2026

Authentic Brands Group needed a secure way to generate on-brand ecommerce creative and accelerate workflows across its global brand portfolio. The company built a private AI operating system called Authentic Intelligence using Google Cloud AI technology, including Gemini Enterprise Agent Platform, Gemini, and Veo 3, to create image/video enhancement capabilities and tailored AI agents for team workflows.

Organization: Authentic Brands Group
Industry: Retail
Location: United States
Published: January 2024

Reported outcomes

+60%

return on ad spendCost savings

15,000 imagesbrand-compliant ecommerce images generated

Strategic outcomes

New product / capabilityBuilt private AI operating systemNew product / capabilityCreated image and video enhancement capabilitiesSpeed & agilityDeveloped tailored AI agents for team workflows

Catalog median for cost savings deployments: +48.5% across 44 reported metrics. Compare benchmarks →

Primary read

Use case focus

Showing 3 of 3

1Generative AI Content Creation
2Marketing Automation
3Agentic Workflow Automation

Generate on-brand ecommerce creative securely.
Accelerate creative and operational workflows across a global brand portfolio.
Improve output while protecting proprietary brand and customer data.

Built a private AI operating system called Authentic Intelligence in under six months.
Used Gemini Enterprise Agent Platform, Gemini, and Veo 3 to create image and video enhancement and generation capabilities.
Developed nearly 30 AI agents tailored to specific team needs, such as presentations, creative assets, and partner opportunities.

Technologies

Gemini Enterprise Agent Platform Gemini Veo 3

Generated 15,000 new brand-compliant ecommerce images in three months.
Drove a 60% increase in return on ad spend for an ad campaign using AI-enhanced images.
Saved weeks of time on presentations, creative asset development, and partner discovery workflows.

Architecture

Authentic Brands Group built a private AI operating system, Authentic Intelligence, using Google Cloud AI technology. The article says Google provided a blueprint with Gemini Enterprise Agent Platform, and the company used Gemini to build the enhancement layer for image and video creation, upscaling, and real-time image edits, along with nearly 30 tailored AI agents for internal workflows.

Sources & evidence1

Groundedness: 5/5Type: Customer StoryPublished: Jan 1, 2024Publisher: Google CloudEvidence: PrimaryConfidence: High

Primary source

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Customer evidence