Normalized claim
Time: 30 seconds
Reduces batch processing time to 30 seconds for 200 records.
GCPEvidence: Medium50/100
BE International redevelops BE4U on GKE for high-volume retail transactions
Use case typeCloud migrationUpdated Jun 13, 2026
BE International redeveloped its BE4U e-commerce application on Google Kubernetes Engine to support flash sales, new product launches, and month-end transaction processing. The company moved from a monolithic architecture to a microservices-based architecture on Google Cloud with Cloud Build, Cloud Load Balancing, and supporting database, analytics, and monitoring components.
- Organization
- BE International
- Industry
- Retail
- Location
- Malaysia
- Published
- January 2024
Reported outcomes
40 minutes
timeTime & speed
30 secondstime2 minutestime
Strategic outcomes
Scale & capacityHandled peak retail transaction spikesSpeed & agilityAccelerated deployment pipelineCustomer experience & trustImproved transaction reliability for customersEmployee experienceFreed team for product roadmap work
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Time: 40 minutes
Cuts month-end commission calculations from 40 minutes to 2 minutes.
Normalized claim
Time: 2 minutes
Cuts month-end commission calculations from 40 minutes to 2 minutes.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- BE International
- Provider
- GCP
- Maturity
- Unknown
- Linked source
- Google Cloud Customer Story
No explicit deployment-stage evidence found.
Customer identity supportedSource describes one deploymentMaturity evidence evaluated
Primary read
Use case focus
Showing 3 of 4
- 1Cloud migration
- 2Microservices architecture
- 3Application modernization
- BE4U shut down during flash sales, new product launches, and month-end processing.
- The team had to manually generate invoices and faced member complaints that affected revenue and customer experience.
- The monolithic system could not handle high transaction volumes or scale reliably across the markets BE International serves.
- Migrated BE4U from on-premise/monolithic architecture to Google Cloud.
- Rebuilt the application on Google Kubernetes Engine with auto-healing and autoscaling for resiliency and horizontal scale.
- Used Cloud Build CI/CD to accelerate deployments from test to production.
- Added backup integration and supporting Google Cloud services for transactional database, analytics, and monitoring.
- Enables over 10,000 transactions per hour during peak events.
- Reduces batch processing time to 30 seconds for 200 records.
- Cuts month-end commission calculations from 40 minutes to 2 minutes.
- Frees the business technology team from infrastructure maintenance to focus on product roadmap.
Architecture
BE International redeveloped BE4U from a monolithic application into a microservices-based architecture on Google Kubernetes Engine, using auto-healing and autoscaling to cope with flash-sale and month-end spikes. The implementation also used Cloud Build for CI/CD and included cloud backup integration plus supporting Google Cloud services for transactional data, analytics, and monitoring.
Sources & evidence1
Evidence: Medium50/100Evidence strength
- Customer explicitly identified
- Primary source available
- Quantified outcome available
- Technical implementation details available
Type: Customer StoryPublished: Jan 1, 2024Publisher: Google CloudEvidence: PrimaryConfidence: High
AI-generated summary. Verify important details with the linked sources before relying on this case.
Explore related AI use cases
Customer evidence
Provider evidence
Browse the catalog
Was this useful?
Community
Comments
No published comments yet.