BMW Group powers 3D car visualization with AWS spatial computing

Use case typeDigital twin experienceUpdated 5 days ago

BMW Group built a 3D App Store on AWS that gives employees anytime, anywhere access to high-fidelity car visualizations. Using Amazon S3, Amazon EC2 GPU instances, and Amazon Bedrock, the team delivered a globally scalable XR platform that democratizes spatial computing across the organization.

Organization
BMW Group
Industry
Automotive
Location
Germany
Published
July 2026

Reported outcomes

Strategic outcomes

Speed & agilityAnytime, anywhere access to high-fidelity car visualizationsScale & capacityGlobally scalable XR platform

Primary read

Use case focus

Showing 2 of 2

  • 1Digital twin experience
  • 2Cloud rendering
Power a globally scalable internal 3D car visualization platform with high-fidelity experiences for employees.
  • BMW Group built a 3D App Store on AWS that gives employees anytime, anywhere access to high-fidelity car visualizations.
  • Using Amazon S3, Amazon EC2 GPU instances, and Amazon Bedrock, the team delivered a globally scalable XR platform that democratizes spatial computing across the organization.
Technologies
Amazon BedrockAmazon S3Amazon EC2AWS spatial computing
Delivered a globally scalable XR/spatial visualization platform to democratize spatial computing across the organization.
Sources & evidence1
Groundedness: 5/5Type: Customer StoryPublished: Jul 8, 2026Publisher: AWSEvidence: VendorConfidence: Medium
Primary source

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