Normalized claim
Development time reduction: 50% decrease
reduced development time by 50 percent
BigGo, a Taiwan-based provider of search engine and price comparison technology, aimed to enhance its offerings by developing two generative AI–based products to automate product descriptions and generate news stories for ecommerce and retail businesses. By utilizing Amazon Web Services (AWS), BigGo reduced development time by 50 percent and cut costs compared to building infrastructure from scratch. The BigGo News service doubled its news article production, publishing up to 200 articles daily with multi-language support, while the BigGo Description Generator reduced the time required to create product descriptions by 80 percent, improving operational efficiency for its customers.
Reported outcomes
News article production: Up to 200 articles per day
Other quantified impact
Normalized claim
Development time reduction: 50% decrease
reduced development time by 50 percent
Normalized claim
Development cost reduction: 50% decrease
cut costs compared to building infrastructure from scratch
Normalized claim
News article production: 200 articles per day increase
publishing up to 200 articles daily
Normalized claim
News article production increase: 100% increase
doubled its news article production
Normalized claim
Product listing creation time reduction: 80% decrease
reduced the time required to create product descriptions by 80 percent
Normalized claim
User engagement increase: 50% increase
saw a 50 percent increase in user engagement
Normalized claim
Monthly active users: 35 million increase
record 35 million monthly active users
The BigGo News service doubled its news article production, publishing up to 200 articles daily with multi-language support, while the BigGo Description Generator reduced the time required to create product descriptions by 80 percent, improving operational efficiency for its customers
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