Chunghwa Telecom Builds Multiple Generative AI Solutions with Amazon Bedrock

Chunghwa Telecom switched to Amazon Bedrock, accelerating the development of generative AI applications. These new applications include generating specifications documents for the software development lifecycle (SDLC), creating an interactive virtual English teacher, and developing a generative AI marketing assistant. Chunghwa Telecom is one of the largest integrated telecommunications providers in Taiwan. To improve artificial intelligence (AI) data security and governance, the company migrated its generative AI projects to AWS. With Amazon Bedrock, Chunghwa Telecom is saving developer hours and has also developed an immersive, interactive virtual English teacher for the first time.

Organization
Chunghwa Telecom
Industry
Tech & Comms
Location
Taiwan
Published
May 2026

Reported outcomes

−13%

developer time savedTime & speed

Strategic outcomes

New product / capabilityBuilt multiple generative AI applicationsRisk & complianceImproved AI data security and governanceNew product / capabilityLaunched an immersive virtual English teacherCustomer experience & trustEnabled personalized marketing experiences

Primary read

Use case focus

Showing 3 of 4

  • 1Generative AI assistant
  • 2Developer productivity
  • 3Marketing content generation
Needed to accelerate development of generative AI applications without training models from scratch, while meeting strong data security/governance requirements for customers including government entities and financial firms.
Migrated generative AI projects to AWS and used Amazon Bedrock to build multiple solutions: an SDLC assistant that generates specifications documents and reviews/validates based on internal regulations; an immersive virtual English teacher using Bedrock foundation models plus Stable Diffusion XL; and a generative AI marketing assistant that uses customer preference insights and generates personalized campaign tags/content.
SDLC assistant saves developers an estimated 13% of their time; improved document generation speed/quality/consistency; first-time delivery of an immersive English teacher; marketing assistant enables personalized experiences/greater click-through rates without extra marketing costs.
Sources & evidence1
Groundedness: 4/5Type: Customer StoryPublished: May 27, 2026Publisher: AWSEvidence: PrimaryConfidence: High

AI-generated summary. Verify important details with the linked sources before relying on this case.

Explore related AI use cases

Was this useful?

Similar cases