What challenges did Digital Intelligence face before AI implementation?

Monetize fan club offerings. Replace one-way SMS voting with a digitized, secure, global interactive experience. Analyze secondary data to target marketing campaigns across multiple countries.

What was the impact of the AI solution?

Digital Intelligence earns directly from live fanbase voting, global live ticket sales, and video on demand. It can directly sell merchandise to a global fanbase and deliver those goods to their doorstep. Alibaba Cloud’s analytics solutions help the company understand its fanbase across 30 countries and communicate with them through mini-campaigns and gamified engagement methods.

Source

AlibabaEvidence: Low40/100

Digital Intelligence replaces SMS voting with interactive fanclub engagement using Alibaba Cloud

Use case typeCustomer engagementUpdated Aug 3, 2026

Digital Intelligence provides Thailand’s entertainment companies with OTT platform solutions, live streaming events, online vote management, merchandise selling, exclusive subscription content, and gamification. The company replaced an outdated SMS vote system with a digitized, secure, interactive global fanclub experience. Alibaba Cloud infrastructure and media services support scalable engagement across multiple countries.

Organization: Digital Intelligence
Industry: Consumer & Food
Location: Thailand
Published: August 2026

Planned next steps

The source says the organization aims to achieve: Monetized fanclub offerings.

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Digital Intelligence
Provider: Alibaba
Maturity: Unknown
Linked source: Alibaba Cloud Customers

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 4

1Customer engagement
2Content delivery
3Multilingual communication

Alibaba Cloud installed a primary Elastic Compute Service (ECS) cloud server with replication of another ECS to concurrently update an ApsaraDB RDS database.
ECS serves the web front end and API to mobile applications separately.
The components were integrated with Object Storage Service (OSS) for file data, Alibaba Cloud CDN for content delivery, and ApsaraVideo Live RTS for live streaming to multiple countries.
Alibaba Cloud’s analytics and translation capabilities support multilingual fan engagement, audience analysis, and mini-campaigns.

Technologies

Elastic Compute Service (ECS)ApsaraDB RDS Object Storage Service (OSS)Alibaba Cloud CDN ApsaraVideo Live RTS Alibaba Cloud analytics Translation

Digital Intelligence earns directly from live fanbase voting, global live ticket sales, and video on demand.
It can directly sell merchandise to a global fanbase and deliver those goods to their doorstep.
Alibaba Cloud’s analytics solutions help the company understand its fanbase across 30 countries and communicate with them through mini-campaigns and gamified engagement methods.

Architecture

Alibaba Cloud installed a primary Elastic Compute Service (ECS) cloud server with replication of another ECS to concurrently update an ApsaraDB RDS database. ECS also serves the web front-end and API to mobile applications separately. These components were integrated with Object Storage Service (OSS), Alibaba Cloud CDN, and ApsaraVideo Live RTS with Narrowband HD for cross-border live streaming, plus translation capabilities for local languages and analytics for audience targeting.

Sources & evidence2

Evidence: Low40/100Evidence strength