What challenges did Senheng face before AI implementation?

Senheng needed a reliable cloud platform operator to run S-Rewards Centre under a B2B2C business model. The company wanted to improve customer retention and support a wider ecosystem of members, partners, and suppliers.

What was the impact of the AI solution?

PlusOne members can shop and earn S-Coin cashback rebates. The implementation improved customer return rate for Senheng retail stores and supports a super-app ecosystem direction.

Source

AlibabaEvidence: Low40/100

Senheng: B2B2C loyalty platform on Alibaba Cloud Terminus to improve retention

Use case typeCustomer loyaltyUpdated Jun 19, 2026

Senheng, a Malaysian consumer electronics retailer, implemented Alibaba Cloud Terminus B2B2C to support its S-Rewards Centre and loyalty operations. The solution combines B2C, B2B2C, and O2O capabilities to manage orders, deliveries, acquisition, retention, engagement, and cashback rewards across channels.

Organization: Senheng
Industry: Retail
Location: Malaysia
Published: June 2026

Reported outcomes

Strategic outcomes

Customer experience & trustImproved customer return rateNew business modelSupported a B2B2C loyalty modelEcosystem & partnershipsExpanded toward a super-app ecosystem

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Senheng
Provider: Alibaba
Maturity: Unknown
Linked source: Alibaba Cloud Customers

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 2 of 2

1Customer loyalty
2Omnichannel service delivery

Senheng needed a reliable cloud platform operator to run S-Rewards Centre under a B2B2C business model.
The company wanted to improve customer retention and support a wider ecosystem of members, partners, and suppliers.

Chose Alibaba Cloud Terminus B2B2C as the base platform and worked with the Terminus team on requirements definition, operating model, workshops, training, delivery, customization, and support.
Enabled omni-channel management for orders, deliveries, and loyalty programs through one platform and launched S-Rewards Centre with S-Coin cashback.

Technologies

Alibaba Cloud Terminus B2B2C Solution Alibaba Cloud retail solution Terminus Alibaba Cloud

PlusOne members can shop and earn S-Coin cashback rebates.
The implementation improved customer return rate for Senheng retail stores and supports a super-app ecosystem direction.

Architecture

Alibaba Cloud Terminus B2B2C was used as the base platform for Senheng's S-Rewards Centre. Alibaba Cloud worked with Senheng on business requirements, operating model definition, workshops and training, and customization/support. The platform provides B2C, B2B2C, and O2O capabilities to manage orders, deliveries, and loyalty programs in one online system.

Implementation partners1

Terminus

Sources & evidence1

Evidence: Low40/100Evidence strength