MicrosoftLive sourceProductionEvidence: Medium65/100

Ellucian enhances CRM solutions for higher education using Dynamics 365

Use case typeStudent retentionUpdated Jun 13, 2026

Ellucian upgrades its CRM solutions for higher education by integrating Microsoft Dynamics 365 Sales, Dynamics 365 Customer Service, and Power Platform, enhancing engagement and operational efficiency for institutions. This technological transition enables deeper insights into student retention and automates outreach processes, resulting in higher productivity and scalability.

Organization
Global higher education institutions
Industry
Education
Location
Global
Published
March 2025

Reported outcomes

Strategic outcomes

New product / capabilityUpgraded CRM solutions on Dynamics 365New product / capabilityAutomated student and donor engagement processesBetter decisions & insightEnabled predictive analytics and personalizationSpeed & agilityStandardized operations for scalability and security
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
Global higher education institutions
Provider
Microsoft
Maturity
Production
Linked source
ellucian.com

Ellucian upgrades its CRM solutions for higher education by integrating Microsoft Dynamics 365 Sales, Dynamics 365 Customer Service, and Power Platform, enhancing engagement and operational efficiency for institutions

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 5

  • 1AI-powered student recruitment and enrollment prediction
  • 2Automated personalized outreach and retention campaigns using AI
  • 3Real-time actionable analytics on student lifecycle and engagement
  • Difficulty in attracting and enrolling best-fit candidates in a competitive landscape
  • Manual outreach processes for student retention and engagement
  • Limited ability to track and analyze student lifecycle data for improved retention
  • Inefficient management of alumni and donor engagement campaigns
  • Lack of scalability and security in legacy CRM solutions
  • Migrated CRM Recruit, CRM Advise, and CRM Advance to Microsoft Dynamics 365 Sales and Customer Service
  • Integrated Power Platform to automate key student and donor engagement processes
  • Enabled embedded AI features for outreach personalization and predictive analytics
  • Standardized operations for scalability, security, and enhanced data-driven decision-making
Technologies
DynamicsPower Platform
  • Improved recruitment efficiency and best-fit candidate enrollment rates
  • Increased student engagement and retention through automated outreach
  • Reduced administrative burden, allowing staff to focus on student success
  • Enhanced scalability and security for global higher education institutions
  • Streamlined alumni and donor campaign management for better fundraising outcomes
Sources & evidence1
Evidence: Medium65/100Evidence strength
  • Customer explicitly identified
  • Deployment status explicitly supported
  • Independent source available
  • Technical implementation details available
  • Recent evidence check available
  • Last evidence check: Jul 22, 2026.
Live sourceStill referenced

The case's original source is still reachable.

  • Cited source last checked Jun 12, 2026 — ok (0/1 broken).

Measures whether this deployment's public evidence persists — not whether the system is still in production.

Type: News ArticlePublished: Mar 19, 2025Publisher: ellucian.comEvidence: SecondaryConfidence: Low
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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