What challenges did ICON Health & Fitness face before AI implementation?

People often struggle to start and maintain workout routines. ICON wanted to increase user adherence by making exercise more engaging and immersive.

What was the impact of the AI solution?

The customer reports 13.5 million customized workouts and 76.5 million miles biked using virtual Street View. The experience helps users stay more active, reach goals, and maintain regular workouts. Users can record runs, upload them, share with other users, and revisit routes they have experienced in the past.

Rank#1,005of 3,449

Source

GCPEvidence: Low40/100

ICON Health & Fitness: creating a more fun, immersive and social workout with Google Maps Platform

Use case typeCustomer targetingUpdated Jun 13, 2026

ICON Health & Fitness, through its iFit division, built Google Maps into connected treadmills and gym bikes to make workouts more fun, social, and immersive so users would be more likely to stick with regular routines. The experience lets users select real-world routes, see progress on the map, share and revisit routes, and experience Street View imagery while exercising. The equipment also adjusts incline in real time based on route elevation.

Organization: ICON Health & Fitness
Industry: Consumer & Food
Location: United States
Published: May 2026

Reported outcomes

Strategic outcomes

Customer experience & trustMade workouts more immersive and socialNew product / capabilityEnabled real-world route-based workoutsNew product / capabilityAdded automatic incline matchingCustomer experience & trustEnabled users to share and revisit routes

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: ICON Health & Fitness
Provider: GCP
Maturity: Unknown
Linked source: Google Cloud Customer Stories

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 3

1Immersive customer experience
2Personalization
3IoT/edge integration

People often struggle to start and maintain workout routines.
ICON wanted to increase user adherence by making exercise more engaging and immersive.

iFit integrated Google Maps Platform into its fitness equipment and companion Android tablet experience.
Users can choose a route, view it with Google Maps, and follow progress markers along the way.
Street View imagery shows the route visually, while the Elevation API provides route elevation so the treadmill or bike can automatically match incline changes.
Maps SDK for Android is used to display the route and markers on the tablet interface.

Technologies

Google Maps Platform Maps SDK for Android Elevation API Street View Android

The customer reports 13.5 million customized workouts and 76.5 million miles biked using virtual Street View.
The experience helps users stay more active, reach goals, and maintain regular workouts.
Users can record runs, upload them, share with other users, and revisit routes they have experienced in the past.

Architecture

An attached Android tablet on iFit-enabled treadmills and bikes displays Google Maps. Users select a route; Maps SDK for Android renders the route and progress markers. Street View provides route imagery, and the Elevation API returns exact elevation data that is used to adjust treadmill or bike incline in real time to match the route.

Sources & evidence1

Evidence: Low40/100Evidence strength