MicrosoftLive sourceProductionEvidence: Low40/100

IWG transforms lead generation and marketing insights with Microsoft Fabric

Use case typeMarketing analyticsUpdated Jun 13, 2026

IWG, a global leader in flexible workspace solutions, adopted Microsoft Fabric to achieve real-time visibility into marketing effectiveness and lead generation. With over 5,500 centers worldwide, their implementation of the technology unified diverse data sources, enabling faster analysis and streamlined decision-making. This transition to an event-driven approach revolutionized business processes, leading to significant productivity gains across their operations.

Organization
IWG
Industry
Other
Location
United States
Published
April 2025
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
IWG
Provider
Microsoft
Maturity
Production
Linked source
microsoft.com

No real-time visibility into marketing and lead-generation metrics Difficulty tracking campaign effectiveness and sales conversion rates across 5,500+ centers Manual and fragmented data pipelines resulting in high operational costs Delayed and inefficient decision-making due to siloed data sources Staff lacked actionable, event-driven insights to streamline daily operations Migrated to Microsoft Fabric to unify CRM, SQL Bookings, Elasticsearch, GeoIP, and IAM data sources Implemented Fabric Real

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 4

  • 1Real-time marketing campaign performance analytics
  • 2Automated lead pipeline and sales conversion monitoring
  • 3Unified multi-source data integration and reporting
  • Migrated to Microsoft Fabric to unify CRM, SQL Bookings, Elasticsearch, GeoIP, and IAM data sources
  • Implemented Fabric Real-Time Intelligence for integrated campaign and lead data analysis
  • Automated and simplified data ingestion with Fabric Shortcuts, reducing pipeline complexity and costs
  • Shifted business model from task-driven to event-driven processes to provide staff with actionable insights
Technologies
Microsoft Fabric
Enhanced productivity and automation across sales and marketing processes
Sources & evidence1
Evidence: Low40/100Evidence strength
  • Customer explicitly identified
  • Primary source available
  • Recent evidence check available
  • Last evidence check: Jul 22, 2026.
Live sourceStill referenced

The case's original source is still reachable.

  • Cited source last checked Jun 12, 2026 — ok (0/1 broken).

Measures whether this deployment's public evidence persists — not whether the system is still in production.

Type: Customer StoryPublished: Apr 27, 2025Publisher: microsoft.comEvidence: PrimaryConfidence: High
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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