Laureate Education boosts student lead generation with AI-driven advertising

Laureate Education, operating key universities in Mexico including Universidad del Valle de México and Unitec, sought to improve competitiveness and enrollment through more effective online student recruitment. They implemented a lower-funnel digital advertising strategy utilizing Microsoft Advertising capabilities, focusing on highly qualified leads closer to enrollment intent. By leveraging Microsoft's advanced targeting and AI campaign optimization, the universities significantly increased the quality and volume of student leads. The initiative led to the generation of over 15,000 additional leads at a lower-than-market-average cost per acquisition. Higher conversion rates enabled the universities to further increase their digital ad investments and overall enrollment success. This use case demonstrates the potential for targeted AI solutions to increase efficiency and effectiveness of educational marketing activities.