MicrosoftEvidence: Low40/100

Premier League uses Microsoft Copilot, Azure, and Microsoft Foundry to power personalized fan experiences

Use case typeCustomer personalizationUpdated Jun 13, 2026

The Premier League is transforming its digital infrastructure to deliver personalized fan experiences and AI-powered match insights across its app and second-screen experiences. Microsoft technology supports real-time fan engagement while improving scalability, security, and agility across the league's digital business. Microsoft 365 Copilot is also used to support employee productivity.

Organization
The Premier League
Industry
Other
Location
United Kingdom
Published
June 2026

Reported outcomes

Strategic outcomes

Customer experience & trustEnabled personalized fan experiencesNew product / capabilityDelivered AI-powered match insightsSpeed & agilityImproved digital agilityEmployee experienceIncreased employee productivity
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
Customer
The Premier League
Provider
Microsoft
Maturity
Unknown

No explicit deployment-stage evidence found.

Customer identity supportedSource describes one deploymentMaturity evidence evaluated

Primary read

Use case focus

Showing 3 of 3

  • 1Personalization
  • 2Customer Experience
  • 3AI Agent
  • Modernize digital infrastructure.
  • Deliver near real-time personalized fan experiences.
  • Provide AI-powered match insights across app and second-screen experiences.
  • Improve employee productivity.
  • Built AI-enabled personalization on the Premier League app using Microsoft Foundry and agentic AI architecture.
  • Delivered live AI-powered insights using Azure for second-screen and app experiences.
  • Used Microsoft 365 Copilot to support staff productivity.
Technologies
AzureMicrosoft FoundryMicrosoft 365 CopilotMicrosoft 365
  • Improved scalability, security, and agility for digital transformation.
  • Enabled near real-time personalized fan experiences.
  • Delivered AI-driven insights across second-screen and app experiences.
  • Increased employee productivity with Microsoft 365 Copilot.
Architecture

The article describes a Microsoft-powered architecture for the Premier League's fan experiences, combining Azure for scalable and secure cloud infrastructure, Microsoft Foundry with agentic AI architecture for intelligent real-time fan experiences, and Azure-based live insights for the second-screen app experience. Microsoft 365 Copilot is used internally for productivity.

Sources & evidence1
Evidence: Low40/100Evidence strength
  • Customer explicitly identified
  • Primary source available
  • Technical implementation details available
Type: Customer StoryPublished: Jun 9, 2026Publisher: MicrosoftEvidence: PrimaryConfidence: High
Primary source

AI-generated summary. Verify important details with the linked sources before relying on this case.

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Customer evidence
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Provider evidence
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Market context
Other AI use casesUnited Kingdom country insights
AI patterns
AgentCopilot
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