Normalized claim
Revenue: 10% increase
10% revenue increase and 45% internal rate of return for core crop customers.
The Yield boosts farm profitability with AI-powered digital playbooks
Use case typeIrrigation optimizationUpdated Jun 13, 2026
The Yield, an Australian agricultural technology company, delivers AI-powered Digital Playbooks to increase yields and sustainability for corporate agriculture customers. By fusing microclimate sensor data with analytics on Microsoft Azure, The Yield provides farm-specific recommendations on irrigation, nutrition, spraying, and harvest timing. The Playbooks aggregate data from weather stations, sensors, and historical farm performance, employing AI to accurately predict harvest periods, mitigate weather risks, and optimize resource use. Customers report measurable increases in revenue, water use efficiency, and forecasting accuracy. Deployed at scale for large growers including Treasury Wine Estates and NZ Apples, The Yield’s platform enhances profitability and supports sustainability goals like water reduction and climate adaptation. The Playbooks' mobile apps enable daily farm management decisions, optimizing interventions and input allocation throughout the growing season. The Yield partners with robotics firms for automation and looped feedback, aiming for autonomous farm operations finely tuned to supply chain needs. The platform supports scalable, data-driven decisions while reducing environmental footprint and supporting the global food supply chain.
- Organization
- The Yield
- Industry
- Agriculture
- Location
- Australia
- Published
- May 2022
Reported outcomes
−57%
quantified impactQuality & accuracy
+10%revenue+45%revenue−47%quantified impact+20%quantified impact
Strategic outcomes
New product / capabilityDelivered AI-powered digital playbooksBetter decisions & insightImproved harvest forecasting accuracyCustomer experience & trustImproved food supply-demand matching
Why do we believe this?Outcome claims, sources, and evidence checks
Normalized claim
Revenue: 45% increase
10% revenue increase and 45% internal rate of return for core crop customers.
Normalized claim
Quantified impact: 57% decrease
57% reduction in water use and 47% more accurate spray window identification.
Normalized claim
Quantified impact: 47% decrease
57% reduction in water use and 47% more accurate spray window identification.
Normalized claim
Quantified impact: 20% increase
20% improvement in harvest forecasts; improved scalability for global customers.
Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks
- Customer
- The Yield, Treasury Wine Estates, NZ Apples
- Provider
- Microsoft
- Maturity
- Scaled Production
- Linked source
- Microsoft News Australia
Deployed at scale for large growers including Treasury Wine Estates and NZ Apples, The Yield’s platform enhances profitability and supports sustainability goals like water reduction and climate adaptation
Customer identity supportedSource describes one deploymentMaturity supported
Primary read
Use case focus
Showing 3 of 3
- 1Microclimate-Based Crop Health Recommendations
- 2Harvest Prediction with AI and IoT Integration
- 3Automated Irrigation and Spray Decision Support
- Growing global food demand and shrinking arable land threaten supply.
- Rapidly intensifying water scarcity in agriculture; irrigation accounts for 70% of usage worldwide.
- Traditional weather and farm management tools are inaccurate, wasteful, and fail to optimize input allocation.
- Corporate growers need highly accurate yield and harvest prediction for planning, logistics, and finance.
- AI-driven Digital Playbooks aggregate sensor data and weather forecasts to produce microclimate-based recommendations for irrigation, spraying, and harvest timing.
- Microsoft Azure provides the scalable, secure platform required for global agricultural data analytics.
- Playbooks continually update based on in-season weather and sensor feedback, boosting precision and predictive accuracy.
- Flexible data integrations allow linkage with customer ERP and back-office systems for end-to-end farm-to-fork insights.
- 10% revenue increase and 45% internal rate of return for core crop customers.
- 57% reduction in water use and 47% more accurate spray window identification.
- 20% improvement in harvest forecasts; improved scalability for global customers.
- Enhanced ability to match food supply with demand, reducing food loss/waste.
- Supports sustainability objectives via water and carbon reduction.
Architecture
Sensor and weather data is ingested from various farm locations into The Yield’s Digital Playbook platform, hosted on Microsoft Azure. AI models generate microclimate-level predictions, feeding recommendations back to farm operators via mobile apps and integrating with ERP and supply chain systems for holistic farm management.
Sources & evidence1
Evidence: Medium65/100Evidence strength
- Customer explicitly identified
- Deployment status explicitly supported
- Independent source available
- Quantified outcome available
- Technical implementation details available
Type: News ArticlePublished: May 4, 2022Publisher: Microsoft News AustraliaEvidence: SecondaryConfidence: Low
AI-generated summary. Verify important details with the linked sources before relying on this case.
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