Unilever accelerates business innovation and efficiency across global operations

Unilever, a leading consumer goods company, expanded its collaboration with Accenture to drive efficiency and innovation using Microsoft AI technologies. The initiative aims to transform Unilever's business agility and foster operational efficiency by leveraging generative AI-powered platforms through Accenture's GenWizard. Currently, Unilever has over 330 live AI applications, spanning product development, supply chain optimization, marketing, and customer service. AI-powered research and analytics drive breakthroughs in biotechnology and microbiome research, resulting in patentable new technologies incorporated into major product lines such as Dove and Vaseline. By processing large datasets, Unilever can extract actionable insights about consumer health and product performance. AI also underpins their customer connectivity model, which optimizes supply chain and collaborative planning and replenishment processes. The GenWizard platform, deployed with Accenture's support, provides more than 350 ready-to-apply AI tools and frameworks to accelerate digital product innovation. This partnership positions Unilever as an industry standard-bearer for GenAI-driven productivity enhancements. Unilever's collaboration aims to deeply integrate AI, analyze where GenAI can have the greatest business impact, and streamline investments into research and brand innovation.