What was the impact of the AI solution?

Doubled global store presence and sales within 3 years Improved supply chain efficiency with real-time data access Increased customer retention through targeted loyalty program Enhanced customer satisfaction with consistent pricing, promotions, and experiences across all stores Streamlined decision-making and operational agility for rapid market expansion

Source

MicrosoftLive sourceProductionEvidence: Medium65/100

Venchi transforms the shopper journey with Dynamics 365

Use case typeInventory optimizationUpdated Jun 13, 2026

Italian chocolate and gelato producer Venchi utilized Microsoft Dynamics 365 Finance and Supply Chain Management to streamline operations across their 180+ global stores. This implementation provided enhanced visibility and efficiency, transformative customer engagement with Dynamics 365 Commerce, and personalized customer experiences with Dynamics 365 Customer Insights. Thanks to these technological integrations, Venchi developed a customer loyalty program to drive engagement and consistency across stores.

Organization: Venchi
Industry: Retail
Location: Italy
Published: April 2025

Reported outcomes

Strategic outcomes

Market & geographic expansionExpanded global store presenceScale & capacityImproved supply chain efficiencyCustomer experience & trustEnhanced customer satisfaction across storesCustomer experience & trustIncreased customer retention through loyalty program

Why do we believe this deployment?Customer identity, provider attribution, maturity, and source checks

Customer: Venchi
Provider: Microsoft
Maturity: Production
Linked source: Microsoft Customers

Difficulty maintaining high customer service standards during rapid global expansion (store count doubled in 3 years) Siloed data made real-time visibility and decision-making challenging across manufacturing, logistics, and retail Lack of unified processes reduced efficiency and scalability Insufficient customer data for personalization and loyalty programs Inconsistent pricing, promotions, and inventory visibility between stores Implemented Microsoft Dynamics 365 Finance and Supply Chain Manag

Customer identity supportedSource describes one deploymentMaturity supported

Primary read

Use case focus

Showing 3 of 5

1Unified supply chain management from manufacturing to retail outlets
2Personalized marketing and loyalty program based on customer insights
3Real-time pricing and inventory management across all stores

Difficulty maintaining high customer service standards during rapid global expansion (store count doubled in 3 years)
Siloed data made real-time visibility and decision-making challenging across manufacturing, logistics, and retail
Lack of unified processes reduced efficiency and scalability
Insufficient customer data for personalization and loyalty programs
Inconsistent pricing, promotions, and inventory visibility between stores

Implemented Microsoft Dynamics 365 Finance and Supply Chain Management for unified operations and data visibility
Deployed Dynamics 365 Commerce to standardize processes and improve store consistency
Leveraged Dynamics 365 Customer Insights to centralize and analyze customer data
Created and launched a loyalty program to collect customer insights and drive retention

Technologies

Dynamics Microsoft Dynamics 365 Customer Insights

Doubled global store presence and sales within 3 years
Improved supply chain efficiency with real-time data access
Increased customer retention through targeted loyalty program
Enhanced customer satisfaction with consistent pricing, promotions, and experiences across all stores
Streamlined decision-making and operational agility for rapid market expansion

Sources & evidence1

Evidence: Medium65/100Evidence strength