Omnicom
Omnicom has 2 source-linked AI deployments documented in AIUseCaseHub, across 2 industries and 1 country. Key partners include EY.
Hyperscaler mix
See whether Omnicom's cases are powered by Microsoft, AWS, GCP, or multiple providers.
How Omnicom builds AI
Build / Buy / Compose across this company's documented cases
2 of 2 cases classified (100%) · Compare all use-case types
Reported outcomes
1 case reports measurable results
−90%
Cost savings
median · 1 metric
Medians of results published in Omnicom cases, normalized for comparability. See all benchmarks →
Evidence persistence
1 of 1 judgeable case is still publicly referenced · 1 show the organization expanding AI use.
Durability of public evidence, not whether systems remain in production. How this is measured →
Technology snapshot
What Omnicom uses across visible cases
9 named technologies are mentioned across 2 cases, led by Amazon Bedrock.
Capability mix
No capability flags are attached to these cases yet.
All Use Cases (2)
Omnicom Revolutionizes Global Marketing with Generative AI on AWS
Omnicom, a global marketing and advertising company, faced the challenge of supporting and innovating across hundreds of agencies while managing massive data and infrastructure costs.They migrated their infrastructure to AWS and built an AI-powered marketing platform using Amazon Bedrock, Amazon Bedrock Guardrails, Amazon SageMaker for real-time campaign analytics and media optimization, and Amazon S3 Intelligent Tiering for data management.The platform enables personalized omnichannel advertising, hyper-personalized messaging, and creative content generation at scale.Results include a 90% cost reduction on compute infrastructure, managing over 90 petabytes of data integrating 100+ data sources, and processing 400 billion daily events for higher accuracy and faster creative production.
Omnicom harmonizes global automation with unified low-code platform
Omnicom, a major advertising and marketing services conglomerate, undertook a significant digital transformation to unify and scale automation across its global network of agencies. Facing disparate automation solutions and the need for rapid, enterprise-wide automation growth, Omnicom collaborated with EY to establish a Center of Excellence and adopt Microsoft Power Platform—including Power Automate, Power Apps, Power Virtual Agents, and Azure OpenAI services. The platform provided a unified approach to process automation, AI augmentation, and knowledge management. EY’s consulting role spanned governance setup, value assessment, solution rollout, and best practices benchmarking. Within six months, Omnicom expanded from 10 to over 100 automation use cases, creating an enterprise governance model that accelerated knowledge sharing and productivity. The initiative lowered manual workload, democratized automation via low-code/no-code tools, and leveraged generative AI for enterprise intelligence. The organization now focuses on high-value automation, impact measurement, and citizen development enablement.The automation journey was catalyzed by the COVID-19 pandemic, driving the strategic need for resilient operations. Through a combination of strategic consulting and cloud technology adoption, Omnicom successfully scaled digital transformation and is recognized as an automation leader in its sector.